Influencer Marketing

• Manage strategy. Create and execute Influencer Marketing Strategy to elevate Semrush's presence in the AI Search and Enterprise through influencer and thought-leadership activations.
• Build Relationships. Find influential personas within the marketing space and cultivate long-term relationships with them.
• Bring meaningful brand opportunities from your network and connections.
• Turn Existing Customers into Advocates. Collaborate with Sales and Marketing to identify success stories and turn them into brand advocates across social, events, podcasts
• Run Influencer and Thought Leadership Campaigns. Work with top-tier marketing experts and external agencies to co-create content, campaigns, and media that drive visibility for Semrush Enterprise.
• Build Community Through Events. Plan and execute high-impact experiences — from private dinners and roundtables to online activations — that deepen connections with key decision-makers and foster a sense of community among influential Enterprise marketers.
• Develop Strategic Messaging. Ensure consistent, compelling storytelling across all influencer and thought-leadership touch-points — aligned with Semrush’s Enterprise positioning.
• Map Influence & Track Engagement. Build a relationship intelligence system to monitor who influences whom, engagement history, and opportunities for activation.
• Report on Impact. Connect the dots between relationship-building and business results. Show how engagements drive visibility, influence pipeline, and create strategic brand moments.

Senior Influencer Relations Specialist – Social & Community Team

• Analizar el contenido publicado por creadores de contenido para identificar tendencias
• Apoyar al equipo en la elaboración de propuestas de campaña para clientes potenciales
• Redactar material creativo de apoyo para las campañas activas
• Buscar y seleccionar perfiles de influencers que encajen con los objetivos de cada campaña
• Aprender e ir desarrollando progresivamente habilidades de negociación con influencers
• Gestionar y analizar los resultados de campaña usando nuestra plataforma

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