Influencer Marketing

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards (e.g., NFA, CFTC, FTC)
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs (acquisition, engagement, conversions, and cost per acquisition), conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

Creator, Influencer Manager

• Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
• Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid.
• Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations.
• Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
• Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards.
• Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
• Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.

Manager, Influencer & New Media Insights

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.
• Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.
• Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.
• Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.
• Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.
• Define influencer KPIs and measurement frameworks, delivering regular performance reporting, actionable insights, and optimization recommendations tied to business outcomes.
• Manage influencer marketing budgets and investments, optimizing spend and maximizing return on investment against brand priorities.
• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (e.g., surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned.

Senior Manager, Social & Influencer Marketing

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Marketing jobs in Illinois

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Creator, Influencer Manager

Manager, Influencer & New Media Insights

Senior Strategist, Influencer

Senior Manager, Social & Influencer Marketing

Influencer Outreach Coordinator