Influencer Marketing

• Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent.
• Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output.
• Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion.
• Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking.
• Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment.
• Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention.
• Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers.
• Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy

Creator Manager – Influencer Growth Engine

• Manage & Scale Creators: Oversee influencer portfolios and help talent grow their platform presence while securing brand deals.
• Talent Acquisition: Scout and sign new creators, focusing on emerging and established influencers.
• Foster Brand Relationships: Build and nurture strong partnerships with brands and agencies to book top talent for campaigns.
• Strategic Growth: Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.
• Autonomous & Flexible Work: Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Influencer Talent Manager

• Research and identify influencers across platforms
• Help build and maintain influencer lists for campaigns
• Support outreach and communication with influencers
• Assist in coordinating influencer partnerships and content deliverables
• Monitor live campaigns and track performance
• Help with reporting and building client-ready presentations
• Support the team on day-to-day campaign tasks and logistics
• Stay up to date on social media trends and influencer activity

Bilingual Strategy Intern, Influencer

• Develop and execute specific campaign workstreams by acting as the primary point person, ensuring all influencer initiatives align with client objectives and WAS standards
• Be one of our client-facing team members who can speak about all aspects of influencer marketing from comprehensive briefs to detailed campaign reports that clearly articulate value and results
• Collaborate with the cross functional team members to create and coordinate ‘big picture’ marketing strategies that work across different channels
• Attend relevant networking events and build strong business connections and grow new partnerships with influencers, talent agencies, and management companies
• Track emerging trends, technologies, celebrities & influencers to continuously present recommendations to the team on how to stay on the pulse with upcoming talent
• Mentor and provide continuous feedback to junior team members, fostering a culture of professional growth and high-level executional excellence
• Nurture long-term partnerships with influencers and talent agents, pitching collaboration opportunities and onboarding partners with a focus on rapport and professional excellence
• Navigate complex project hurdles and manage misunderstandings in a professional solution oriented manner
• Manage multiple campaigns simultaneously, while delegating tasks across junior team members making sure all deliverables are met
• Identify opportunities for the team to stream-line processes using AI platforms while ensuring to meet teams standards for quality insurance and client expectations

Senior Influencer Manager

• Identify and onboard high-fit SaaS affiliates and B2B influencers
• Cultivate long-term partnerships through custom deal structures, tiered payouts, and exclusive incentive programs
• Analyze and refine partner campaigns to maximize revenue
• Manage the end-to-end lifecycle of tracking, attribution, and payouts
• Proactively detect and shut down fraud, coupon abuse, and unauthorized brand bidding
• Maintain a clear view of the partner pipeline and provide detailed reports on revenue contribution to leadership.

Affiliate & Influencer Manager

• Research and identify influencers across platforms (Instagram, TikTok, YouTube, etc.)
• Help build and maintain influencer lists for campaigns
• Support outreach and communication with influencers
• Assist in coordinating influencer partnerships and content deliverables
• Monitor live campaigns and track performance
• Help with reporting and building client-ready presentations
• Support the team on day-to-day campaign tasks and logistics
• Stay up to date on social media trends and influencer activity

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