Implementation Specialist

• Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions.
• Analyse campaign performance data and provide insights to improve campaign effectiveness.
• Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.
• Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.
• Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.
• Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.
• Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.
• Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.
• Train internal teams on the effective use of GTM and GA4 for their day-to-day operations.
• Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.
• Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues.

Analytics Implementation Consultant

• Configure and launch card products across enterprise card processing platforms, including debit, credit, prepaid, and virtual card programmes
• Implement and maintain card product parameters, BIN setups, transaction controls, fee structures, and lifecycle workflows
• Configure EMV chip and contactless payment profiles, including AIDs, CVM lists, CAPKs, and transaction routing logic
• Design and support ISO 8583 integrations with card schemes, ATM/POS networks, acquirers, and third-party processors
• Integrate payment systems with external platforms via REST and SOAP APIs, including fraud prevention, AML, loyalty, and digital banking solutions
• Coordinate HSM-related activities including cryptographic key exchanges, PIN verification services, and secure key ceremonies
• Support implementation and certification of 3D Secure (3DS 2.x) and digital wallet tokenisation services such as Apple Pay and Google Pay
• Lead technical certification activities with Visa and Mastercard, including simulator testing, defect resolution, and compliance validation
• Execute SIT, UAT, regression, and transaction flow testing across complex card payment environments
• Provide production support, root-cause analysis, and configuration optimisation for live card processing systems

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Analytics Implementation Consultant

Card Systems Implementation Specialist