Head of Department

• This is a senior leadership role accountable for the **what** and the **how** of our brand and product engine across the region, what we make, how it shows up, and how the marketing function operates.
• Local commercial brand activation (campaigns, trade marketing, local launches) sits with our Country GMs and their Senior Brand Managers. This role is the regional center of gravity for everything upstream of that: the products themselves, the brand standards local teams activate against, the innovation pipeline, and the operating system that makes the marketing function world-class as we scale.
• You'll be a player-coach. You'll lead Regional CX and Regional Design directly, and roll up your sleeves on the work itself too.
• You will be the regional owner of product innovation and renovation across the portfolio.
• Define how our brands grow regionally while allowing countries to adapt locally.
• Build the operating system for how marketing and innovation work across the region.
• Lead regional design and protect the quality of how our brands/distinctive assets show up and memory structures we are building across packaging, shelves, ecommerce, content and customer touchpoints.
• Regional Customer Experience will report into this role because CX is one of the most important feedback loops where we have the opportunity to turn customer complaints, reviews, DMs, marketplace feedback and service issues into product, communication and claims improvements, strengthening brand trust.

Regional Head of Brand & Innovation overseeing Blood's brand and product strategy

Regional Head of Brand – Innovation

Regional Head of Brand & Innovation leading brand initiatives for Blood's revolutionary period care products across Southeast Asia. Engaging with cross-functional teams to enhance product innovation and marketing effectiveness.

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Regional Head of Brand – Innovation