Growth Marketing

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

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Senior Manager, Enablement and Growth Support

Growth Marketing Manager