Growth Marketing

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems.
• Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines.
• Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels.
• Shape how to acquire customers and build a scalable growth system.
• Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation.
• Establish scalable testing infrastructure and best practices across growth channels.

Senior Manager, Growth Marketing, Web – Mobile

• Help develop and maintain the enterprise Organic Growth Strategy, aligned to TELUS Health global portfolio
• Identify, frame, and prioritise cross‑sell and upsell opportunities by: Analyzing how products work together across customer segments
• Highlighting expansion pathways across the portfolio
• Clearly articulating where growth can be accelerated through portfolio connection
• Feeding prioritised opportunities into Product Council and Marketing Council forums
• Translate insight into strategic action: Interpret customer, product, and market intelligence
• Create a consistent “Insight → Strategy → Priority” narrative
• Ensure insights drive decisions, not just reporting
• Produce and own the Monthly Insight Pack, ensuring it: Highlights performance, trends, risks, and opportunities
• Clearly connects insight to recommended strategic actions
• Supports leadership, Product Council, and Marketing Council decision‑making
• Support portfolio positioning and messaging alignment by: Partnering with Marketing and Product on value propositions
• Ensuring portfolio narratives reinforce organic growth priorities
• Helping position TELUS Health as an integrated portfolio rather than siloed products
• Enable governance and prioritisation forums, including: Product Council (growth lens, opportunity framing)
• Marketing Council (priority focus, opportunity sizing, narrative consistency)

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Senior Manager, Growth Marketing, Web – Mobile

Organic Growth Strategy Manager