Growth Marketing

• Support and lead web funnel projects to improve user acquisition and subscription growth
• Analyze web-to-app funnels from ad click to landing page, quiz/onboarding, paywall, app install, trial start, and purchase
• Work closely with marketing teams on campaign strategy, traffic quality, landing page performance, and optimization opportunities
• Review campaign and funnel performance to understand where users drop off and what can be improved
• Benchmark competitors and analyze their funnels, messaging, landing pages, paywalls, and user journeys
• Help create and improve landing page structures, quiz flows, paywall messaging, CTAs, and funnel ideas
• Collaborate with product, design, marketing, and data teams to align growth initiatives with user experience and business goals
• Support A/B test planning by defining hypotheses, variants, success metrics, and next steps
• Prepare clear reports and insights that help the team make better growth decisions
• Stay up to date with subscription app funnels, ad strategies, competitor examples, and growth best practices

Web Growth Specialist

• Own High-Scale Growth
• Plan, launch, and scale multi-channel UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok (AppLovin is a strong plus)
• Manage and optimize $1,000,000+ monthly ad spend with a strong focus on ROAS and LTV
• Lead Creative Strategy
• Define creative hypotheses, write clear briefs, and analyze creative-level performance
• Work closely with designers and video teams to iterate fast and scale winning creatives
• Master the Funnel
• Optimize the full acquisition journey: ad → store → onboarding → paywall → subscription
• Partner with Product to improve conversion, retention, and monetization
• Data-Driven Scaling
• Use Singular / Adjust, SKAN metrics, cohorts, and LTV models to guide decisions
• Turn complex datasets into clear, actionable growth insights
• Platform & Partner Management
• Work directly with Google, Meta, TikTok, and Apple account teams
• Unlock scale, solve complex issues, and gain access to betas and new opportunities
• Experiment Relentlessly
• Test new channels, geographies, audiences, bidding strategies, creatives, and formats
• Continuously search for the next growth lever

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Web Growth Specialist

User Acquisition Manager – Mobile