Growth Marketing

• Build and maintain CleverTap User Journeys (onboarding, recall, retention, engagement)
• Monitor CRM performance dashboards and key metrics; proactively surface data-driven optimization recommendations
• Handle routine CRM operational tasks
• Identify user decision friction points from data (e.g., drop-off in the booking flow, low CTR on key pages)
• Design and run A/B tests; output CVR impact data to support iteration decisions
• Actively identify opportunities to use AI tools for workflow efficiency (e.g., automated reporting, smarter segmentation logic, content generation)
• Help maintain and expand existing n8n automation workflows
• Stay current on AI marketing trends and bring concrete, actionable ideas to the team — not just awareness that tools exist
• Align with local marketing teams across markets on CRM execution needs
• Help consolidate cross-market lifecycle performance data to support HQ strategic decisions

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User Lifecycle & Growth Specialist