Growth Marketing

• Drive the future of CVS Pharmacy by identifying, shaping, and advancing new strategic opportunities
• Bring structure to ambiguous problems, generate clear insights quickly, and guide leaders toward decisions that unlock meaningful business impact
• Lead fast‑paced strategic sprints, translate complex information into executive‑ready recommendations, and partner across a large matrixed organization to move high‑potential ideas from concept to early testing
• Develop strategic plans that align with the company’s goals to drive sustainable growth within the Immunizations portfolio, analyzing market trends and identifying opportunities
• Develop short and long term roadmaps that enable the organization to deliver on its strategic priorities

Senior Manager, Growth Strategy

• developing and delivering integrated marketing strategies that drive engagement, consideration and lead generation in support of client acquisition, development and retention goals.
• overseeing all aspects of marketing, including thought leadership & content marketing, digital engagement, demand generation and events that position SPS as a leader in the market.
• lead a dedicated marketing team within our broader SPS marketing organization and collaborate closely with sales, relationship management, product and thought leadership partners on program strategy, design and execution.
• use data-driven insights to continuously improve performance of marketing-driven initiatives and identify marketing opportunities.
• work closely with peers to determine strategic focus areas & priorities, coach and support the professional development your direct reports, and model “one team” culture.
• Owning the B2B full funnel acquisition marketing strategies and outcomes
• Oversee the creation and execution of cross-channel marketing campaigns, including digital, social media, email, events, and content marketing.
• Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and programs
• Multiply impact of Fidelity thought leadership through coordinated cross channel execution
• Oversee strategy through execution of a robust portfolio of owned events and sponsored industry conferences that serve as a channel to engage prospects and source & distribute thought leadership
• Support engagement of third-party industry partners to optimize as referral channel
• Monitor the effectiveness of marketing programs, using data-driven insights to optimize performance and ROI
• Manage a marketing budget for paid media and industry partnerships, ensuring efficient allocation of resources to maximize impact
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.

Vice President, B2B Growth – Thought Leadership Marketing

• Lead the development and execution of enablement programs, tools, messaging, and readiness resources that support Sales, Customer Success, and related go-to-market functions
• Partner cross-functionally to support strategic growth initiatives, including case rate opportunities, large or marquee client engagement, and high-priority business development efforts
• Coordinate and execute mid-funnel programs and campaigns designed to strengthen progression, improve follow-up discipline, and increase opportunity momentum
• Create, refine, and maintain materials that support internal readiness and external engagement, ensuring quality, consistency, and alignment to business priorities
• Establish structure, accountability, and follow-through across cross-functional projects with multiple stakeholders and competing priorities
• Monitor initiative performance, identify opportunities for improvement, and recommend actions to increase effectiveness and efficiency
• Perform other duties as assigned in support of organizational priorities.

Senior Manager, Enablement and Growth Support

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• leverage CVS Health’s size and scale to create differentiated solutions for pharmaceutical manufacturers
• support the Lead Director, Pharma Services Growth in articulating the vision and strategy of pharma facing initiatives
• develop business cases, manage external relationships, and execute new initiatives
• innovate and achieve the growth targets the enterprise has set
• stay ahead of relevant trends in healthcare; form and defend opinions on where CVS is best positioned to win
• create business cases for top ideas; incubate and launch big bets

Senior Manager, Pharma Services Growth

• You will build and operate the systems that drive advisor acquisition, lifecycle automation, and revenue attribution.
• Using large language models (LLMs), automation, APIs, and data pipelines, you will replace manual marketing work with scalable infrastructure.
• Advisor Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth, while holding or improving Cost Per Lead (CPL) and lead quality.
• A step-change in experimentation velocity across creative, landing pages, and lifecycle.
• Closed-loop attribution from marketing source to closed revenue.
• Incremental pipeline unlocked without adding Sales Development Representative (SDR) headcount.
• AI-native content and campaign generation across ads, email, landing pages, and nurture — with an evaluation layer for brand voice, conversion intent, and SEC/FINRA compliance before anything ships.
• Persona segmentation and enrichment pipelines that map inbound leads in real time and personalize outreach, nurture, and sales talking points.
• Paid media automation across Google and LinkedIn Ads — bid rules, creative rotation, suppression, budget logic — driven by APIs, not manual operation.
• Lifecycle and nurture systems with suppression logic across paid, Customer Relationship Management (CRM), and lifecycle channels.
• Multi-touch attribution and a unified marketing–sales performance layer with one trusted view of lead quality, pipeline, and revenue by source and persona.
• Agentic workflows that coordinate enrichment, scoring, outreach, and follow-up across CRM, email, and paid platforms.

Growth Marketing Engineer

• Own senior-level relationships across a portfolio of strategic clients, serving as a trusted advisor on growth strategy, digital transformation, customer experience, data/MarTech, and go-to-market optimization.
• Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.
• Conduct market, customer, and competitive analyses to diagnose business challenges, identify growth opportunities, and develop actionable strategic recommendations.
• Lead initiatives to grow Primacy’s vertical practices and increase revenue.
• Partner with executive leadership and Business Development teams to develop strategic recommendations, and take strategy leadership roles in presales engagements.
• Set excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.
• Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.
• Stay ahead of industry trends, emerging technologies, customer behavior shifts, and digital innovation opportunities to continuously evolve client recommendations and agency capabilities.
• Represent Primacy externally through industry events, speaking engagements, roundtables, published content, and strategic partnerships.

Digital Growth Strategist

• Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
• Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
• Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
• Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
• Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
• Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
• Design and run experiments to test and refine onboarding and activation strategies.
• Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
• Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

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