Growth Marketing

• Build and execute a territory plan for Nigeria — identifying, prioritising, and closing new logos across Reap's three product lines
• Own corridor-specific revenue motions: Nigeria→China (import payments, supplier settlements), Nigeria→UAE (trade, logistics, re-export hubs), Nigeria→UK/Europe (professional services, tech outsourcing), and inbound USD/GBP/EUR collection flows for digital exporters and freelancers
• Activate and expand accounts across Reap Connect (cross-border payouts and collections), Reap Direct (treasury and FX accounts), and Cards-as-a-Service (virtual and physical card issuance for fintechs and corporates)
• Land anchor clients — high-volume PSPs, fintechs, IMTOs, regulated crypto/VASP platforms, SME importers, and payroll/BPO companies — and turn them into referenceable, expanding accounts
• Manage the full commercial lifecycle: outbound prospecting, discovery, commercial structuring, compliance coordination, onboarding, and expansion
• Build and maintain a structured pipeline in HubSpot with accurate forecasting and stage discipline
• Act as the market intelligence layer for Nigeria — feeding corridor insights, competitor moves, client feedback, and regulatory signals back to product and leadership
• Work cross-functionally with Compliance, Operations, and Product to unblock deals and accelerate client onboarding
• Help shape the Nigeria revenue playbook that will inform future market hires across West Africa.

Revenue Growth Manager – B2B Cards/Payments

• Understand deeply the lifecycle of customers on Paga and identify opportunities for growth and optimization
• Conceive and execute on a wide range of content campaigns to drive education
• Investigate and test new channels to communicate with our existing customers
• Drive sponsorships and partnerships to create relevant brand awareness and consumer interest
• Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy, and drive execution of the campaign through to completion
• Collaborate on effective content marketing strategies and maintain a calendar of content distribution around the products - continuously optimize it for Identify opportunities for increasing paid conversions and potential upselling of existing customers
• Identifying common churn factors and optimizing retention strategies through other marketing channels and/or within the product
• Work with a cross functional team (Product, Marketing, Sales & Distribution) to establish growth strategies to support Paga’s revenue goals.
• Create, manage and experiment with new user acquisition
• Partner with our analytics team to measure the impact of each campaign, and develop ways to scale
• Perform any other duties as assigned by the General Manager, Growth.

Growth Marketing Associate

• Plan, execute, and optimise digital marketing campaigns across multiple brands
• Manage and optimise paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and others where relevant
• Analyse campaign performance and provide structured weekly reporting with actionable insights
• Monitor key performance metrics, including engagement, lead quality, CTR, CPC, conversions, ROAS, and campaign effectiveness
• Support audience targeting, segmentation, and campaign testing strategies
• Develop practical growth strategies suitable for growth-stage and limited-budget environments
• Use AI-powered tools to improve workflow efficiency, campaign ideation, content generation, testing, and analysis
• Collaborate directly with the founder on marketing priorities, experiments, and growth opportunities
• Recommend and implement improvements based on data and performance trends
• Support light-touch CRM coordination where necessary, but this is not a CRM administration role

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Revenue Growth Manager – B2B Cards/Payments

Growth Marketing Associate

Part-Time Growth Marketing Associate