Growth Marketing

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Measure event impact across registrations, attendance, pipeline, and revenue
• Lead paid media strategy across search, social, and other digital channels
• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

Director of Growth Marketing

• Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth
• Scale SMB trial starts and improve trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion
• Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats
• Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows
• Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities
• Use data and insights to drive optimization, prioritization, and investment decisions
• Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently
• Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes
• Help build a more agile, experimentation-driven growth culture

Head of SMB Growth Marketing

• Develop and execute multi-channel lead generation campaigns across paid media, email, webinars, content syndication, SEO and social platforms.
• Drive growth in MQLs, SQLs, pipeline creation, customer acquisition, and conversion rates.
• Optimize full-funnel marketing performance from awareness through opportunity creation.
• Partner closely with Sales leadership to improve lead quality, routing, follow-up SLAs, and conversion efficiency.
• Own campaign planning, execution, testing, reporting, and optimization.
• Manage campaign calendars, budgets, targeting strategies, and performance benchmarks.
• Implement A/B testing strategies across landing pages, messaging, ads, and nurture flows.
• Monitor acquisition cost, cost-per-lead, return on ad spend and pipeline velocity.
• Analyze funnel performance and identify opportunities to improve conversion rates and marketing efficiency.
• Ensure accurate campaign attribution and lead tracking.
• Present KPI insights and strategic recommendations to senior leadership.
• Work closely with product marketing, content, revops, sales and customer success stakeholders.
• Ensure that campaign strategy is aligned with product launches, market segments, and sales priorities.
• Support account-based marketing (ABM) and customer expansion initiatives where applicable.
• Establish operational rigor and performance expectations for the growth marketing team.
• Drive accountability across the team to ensure delivery against pipeline, campaign, and revenue objectives.
• Lead, coach, and develop a team of growth marketers, including conducting performance reviews, goal setting, and providing ongoing feedback and career development support.
• Manage and mentor junior growth marketing team members and external agencies.

Growth Marketing Manager

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation
• Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels
• Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization
• Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact
• Build and scale a performance creative engine that produces and tests high volumes of content across channels
• Develop systems to categorize, test, and optimize messaging, hooks, and creative formats
• Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation
• Expand into new channels and formats based on performance signals
• Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation
• Build automated systems for campaign execution, audience targeting, and performance optimization
• Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts
• Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains
• Drive a product-led, self-serve growth motion that converts traffic into paying customers
• Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue
• Partner with Sales to ensure alignment between self-serve and assisted conversion paths
• Identify and close gaps across the funnel to maximize conversion and revenue yield
• Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI
• Analyze campaign and channel performance to inform budget allocation and scaling decisions
• Build a culture of experimentation, using data and rapid testing to continuously improve performance

Director, Small Market Growth

• Owns the end-to-end implementation lifecycle for embedded payments and marketplace initiatives, from partner onboarding through integration and go-live
• Acts as the central point of coordination across Product, Marketing, Business Development, RevOps, and Operations to ensure successful execution of platform initiatives
• Manages project plans, timelines, dependencies, and deliverables across multiple concurrent initiatives
• Drives alignment across stakeholders, ensuring clarity on scope, responsibilities, and execution milestones
• Identifies risks, bottlenecks, and operational gaps, and proactively drives resolution to maintain momentum
• Supports execution of partner onboarding and activation, ensuring efficient time-to-live and early success
• Partners with RevOps to ensure platform initiatives are tracked, measurable, and integrated into CRM and GTM systems
• Builds and improves workflows for onboarding, implementation, and activation to increase efficiency and scalability
• Monitors post-launch performance including partner activation, adoption, and early GMV contribution
• Identifies drop-off points and collaborates with internal stakeholders to improve adoption and reduce friction
• Contributes to development of playbooks, launch frameworks, and documentation to support repeatable execution
• Maintains accurate documentation of initiatives, timelines, stakeholder communications, and execution status within internal systems
• Represents the company at industry events, trade shows, and partner-facing engagements to support platform initiatives and strengthen ecosystem relationships
• Support onsite partner meetings, implementation sessions, and launch readiness reviews as needed
• Partner with Marketing and Product to contribute insights for platform-related content, playbooks, and thought leadership tied to embedded payments and marketplace growth
• Stay current on industry trends across embedded payments, ISVs, Vsaas and platform ecosystems to inform execution and continuous improvement
• Support ad-hoc strategic initiatives, reporting, and cross-functional projects as directed by leadership
• Willing and able to travel for partner engagements, internal planning sessions, and industry events (estimated travel: 20–40%)

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