Growth Marketing

• Lead Marketing Strategy & Segmentation
• Define and execute segment-based marketing strategies (e.g. IVD manufacturers, Corporate Accounts, Distributors)
• Own the Marketing Funnel & Performance
• Design and optimize the end-to-end marketing funnel
• Define customer journeys and engagement models across segments

Global Marketing Manager – Pipeline & Growth Strategy Lead

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

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Global Marketing Manager – Pipeline & Growth Strategy Lead

Product Growth Specialist