Growth Marketing

• Own the entire customer lifecycle post-acquisition to drive retention and growth;
• Develop and execute comprehensive retention strategies across the customer base;
• Analyze customer behavior data to identify churn risk factors and upsell opportunities;
• Create customer segmentation strategies for targeted retention campaigns;
• Design and implement upsell campaigns for hosting upgrades, premium features, and add-on services;
• Identify cross-selling opportunities across the SiteGround product line and partner with product teams;
• Launch multi-channel upsell and retention campaigns (email, in-app, phone, advertising platforms, social media);
• Develop renewal reminder sequences and win-back campaigns for lapsed customers;
• A/B test messaging, timing, and offers to optimize campaign performance;
• Create personalized customer journey flows based on hosting usage patterns;
• Monitor key retention metrics (churn rate, renewal rates, customer lifetime value, expansion revenue) and conduct cohort analysis;
• Implement feedback loops and report on campaign ROI and present insights to executive leadership.

Growth Marketing · Bulgaria Jobs