Graphics Designer

• Create original graphic designs supporting company initiatives, including promotions, member acquisition campaigns, events, partnerships, and internal communications
• Take approved concepts and designs from the Lead Designer and scale a single design across multiple formats, sizes, and channels (digital display, social, email, in-club signage, print collateral)
• Ensure all creative output adheres to UFC GYM brand standards, templates, and style guidelines
• Prepare print-ready and web-optimized files with accurate specs, bleeds, and color profiles
• Develop and execute gym graphics plans for new club openings and remodels, including wall graphics, wayfinding, window clings, and environmental branding
• Coordinate with vendors, printers, and field teams to ensure accurate production and installation of location graphics
• Upload, organize, and maintain creative assets within the company's asset management platform, ensuring files are current, properly named, and accessible to corporate and franchise stakeholders
• Support the marketing team in fulfilling creative asset requests from franchise locations and field teams
• Participate in creative briefings, provide production timelines, and manage multiple concurrent projects against deadlines
• Support photo and video needs for events, club openings, and content capture as needed

Junior Graphic Designer

• Oversee all design projects, from conception to delivery
• Design original pieces, including illustrations and infographics
• Review junior designers’ work to ensure high quality
• Support, mentor and train offshore designers
• Refine images, fonts and layouts using graphic design software
• Generate ideas to portray concepts and advertise products
• Maintain brand consistency throughout all our marketing projects
• Liaise with internal teams to ensure deadlines are met
• Ability to think narratively, creating sequences that illuminate user stories through the lens of UI mixed with other visuals (photography, video, motion graphics)
• Ensure brand guidelines and directives are embraced consistently and creatively
• Communicate and be able to justify conceptual and directional choices
• Be accountable for excellent execution
• Demonstrate continuous visible progress based on feedback

Visual Designer

• Design marketing materials such as brochures, flyers, social media graphics, and website graphics
• Collaborate with the marketing team to develop creative concepts and designs that align with our brand image and target audience
• Create and edit visual content for various digital platforms, including social media, email campaigns, and website
• Ensure all designs are in line with brand guidelines and maintain consistency across all platforms
• Stay updated on industry trends and best practices to continuously improve design quality
• Manage multiple design projects and meet deadlines while maintaining a high level of attention to detail
• Communicate and collaborate effectively with team members and stakeholders to ensure project success

Graphic Designer

• Conceptualize and design layouts within the Uline brand for catalogs, direct mail, digital marketing and internal communications.
• Partner with photography team on-set to execute creative direction and visual storytelling.
• Lead design updates and revisions in collaboration with Art Directors and stakeholders.
• Oversee creative projects as needed to ensure quality standards and deadlines are met.
• Mentor and support print designers and interns to help deliver high-quality creative work.

Senior Graphic Designer

• Create high-quality, on-brand creative for advertising partners, GKB brands, social media, events, presentations, digital campaigns, and promotional materials
• Design and resize digital advertising assets, including rich media (HTML5) creative, for GKB digital platforms and partner campaigns
• Manage creative projects from concept through final delivery, ensuring assets are accurate, polished, and aligned with campaign objectives
• Develop creative solutions that align partner objectives with audience engagement and campaign goals
• Collaborate with Marketing Consultants, local marketing teams, digital teammates, and advertising partners to understand creative needs, timelines, specifications, and goals
• Utilize AI tools as part of the creative process to support ideation, design exploration, editing, versioning, workflow efficiency, and scalable production
• Identify opportunities to improve creative processes and increase efficiency through emerging technologies and AI-enabled workflows
• Create and update a variety of visual assets, including social media graphics, digital ads, logos, presentations, event materials, signage, and other marketing collateral
• Support video editing and motion graphics needs for digital advertising campaigns and promotional initiatives
• Ensure creative assets align with GKB, station, league, team, and partner brand standards
• Review and proof creative for quality, accuracy, spelling, sizing, and technical specifications prior to delivery
• Effectively prioritize and manage multiple projects and deadlines while maintaining strong communication with teammates and stakeholders
• Contribute creative ideas and recommendations that help improve campaign performance, partner results, and audience engagement
• Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard and Over Deliver.

• Develops concepts, designs, edits and proofs compelling creative, content, promotional and/or marketing materials
• Provides hands-on design and production services from concept to execution for a full range of digital and print collateral
• Uses rationale to present creative concepts and can defend work based upon strategy inputs.
• Has a comprehensive understanding of direct response creative drivers and develops designs that deliver customer-centric results.
• Leverages a comprehensive understanding of audience to develop compelling creative that drives action.
• Visually communicates complex information through simplified, relevant creative.
• Ensures alignment with brand, business area, production, and compliance standards.
• Maintains defined standards and voice.
• Uses performance data to iterate and improve creative assets.
• Updates and maintains internal databases of design, imagery, photography, and video.
• Completes and leverages departmental direct response best practices training.

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