Events

• Lead the coordination of international events from initial concept and booth design through to on-site execution and post-event reporting
• Act as the primary liaison between global venues, vendors, and internal stakeholders to ensure seamless service delivery
• Master the 'fine print' by managing complex calendars, scheduling cross-functional meetings, overseeing intricate travel and event logistics
• Support the Expansion Team with budget reconciliation, expense tracking, and detailed performance reporting
• Manage calendars, schedule meetings, and coordinate travel logistics
• Manage both internal and external communications, ensuring the brand voice is consistent across English and Spanish-speaking markets

Expansion Event Coordinator

• Lead the coordination of international events from initial concept and booth design through to on-site execution and post-event reporting
• Act as the primary liaison between global venues, vendors, and internal stakeholders
• Manage complex calendars, schedule cross-functional meetings, oversee intricate travel and event logistics
• Support the Expansion Team with budget reconciliation, expense tracking, and detailed performance reporting
• Manage internal and external communications, ensuring brand voice consistency across English and Spanish-speaking markets

Event Coordinator

• Plan and execute virtual and in-person events strategies
• Connect business priorities, objectives and key messages for events
• Coordinate and manage pre-event promotion, on-the-day management and post-event follow-up activities, including email campaigns, surveys and other inbound and outbound correspondence
• Work to schedule regular events and manage all associated activities including creation of landing pages, email invites and follow-ups, and manage registrations and reporting
• Produce compelling content for various distribution channels, including webinars and event materials, presentations, conferences and meetups
• Create user engagement by delivering exciting and innovative events to our community
• Assist with the creative development of event initiatives, from branding, agenda design, content creation, and venue selection to event execution
• Negotiate and run external partners/vendors for multiple events
• Assist with tracking of budget costs throughout the course of event projects and communicate scope changes that affect budget

Events Manager

• - Lead and execute KAYALI’s global events and experiential strategy across launches, partnerships, retail moments, press previews, influencer trips, founder appearances and brand activations.
• - Create event frameworks, templates and processes that improve consistency, efficiency and best practice across all global and regional events.
• - Develop global event guidelines, ways of working and operational playbooks to ensure consistency across markets, agencies and teams.
• - Create and implement standardized tools and documents including event request forms, run of show templates, production checklists, budget trackers, guest list frameworks and post-event reporting templates.
• - Define ways of working with regional teams, agencies and cross-functional partners to ensure smooth collaboration, clear ownership and seamless execution.
• - Develop best-practice guidelines for guest experience, founder attendance, influencer management, gifting, content capture, branding, event styling and onsite execution to ensure every touchpoint feels elevated and unmistakably KAYALI.
• - Develop innovative, best-in-class event concepts that bring KAYALI’s brand pillars, fragrance stories and Middle Eastern heritage to life.Build unforgettable guest journeys and elevated experiences for press, creators, VIPs, partners, customers and key stakeholders.
• - Create and implement global event plans for all major product launches, collaborations, seasonal campaigns, Sephora and retail moments, KAYALI Cares initiatives and key business milestones.
• - Develop immersive and culturally relevant event concepts that generate excitement, content, earned media and strong social conversation.
• - Lead the strategy and execution of global influencer and media trips, ensuring every experience is highly curated, impactful and aligned with brand objectives.
• - Develop and manage detailed event documentation including project plans, budgets, timelines, production schedules, run of shows, staffing plans, seating plans, briefing documents and post-event reports.
• - Partner closely with Communications, Influencer, Social, and Brand teams to ensure all events are fully integrated and aligned to broader brand priorities.
• - Work closely with regional teams and local agencies to adapt global event concepts for local markets while maintaining a consistent KAYALI experience globally.
• - Support the development and execution of founder-facing events and appearances for Mona Kattan, including speaking opportunities, panels, media engagements, cultural events and high-profile brand moments.
• - Identify, secure and manage strategic event partnerships, hospitality collaborations, venues and brand partners that elevate KAYALI’s profile and create meaningful cultural moments.
• - Build and maintain strong relationships with top venues, production companies, agencies, vendors, hotels, restaurants, hospitality partners, media and influencers globally.
• - Lead and manage agency relationships, ensuring external partners deliver against expectations, budgets, timelines and brand standards.
• - Lead event risk assessment and contingency planning, ensuring all potential issues are proactively identified and managed.
• - Support and execute KAYALI Cares and purpose-led events, ensuring they are aligned with KAYALI’s values and delivered with authenticity, care and impact.
• - Negotiate contracts, rates and value-adds with suppliers, venues, hotels and agencies.
• - Track and analyze event performance including attendance, participation rate, social coverage, EMV, MIV, earned media, content creation, ROI and guest feedback.
• - Deliver detailed post-event reports and recommendations, using insights and learnings to strengthen future activations.
• - Continuously monitor event, luxury, beauty, hospitality and cultural trends to identify new opportunities, formats and experiences for KAYALI.

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