Events

• Proven track record of managing large-scale and regional events, including logistics for tradeshow booths, VIP events, and smaller high-touch events and dinners.
• Manage the end-to-end process of event planning and execution, from conceptualization through on-site delivery, ensuring all events are aligned with our corporate goals.
• Exceptional project and budget management skills with an eye for detail in execution, reporting, and ROI analysis.
• Excellent communication and leadership abilities, capable of managing multiple stakeholders and tight deadlines.
• Ability to work independently and successfully in a remote environment when not at an event site.
• Strong understanding of immersive customer engagement tactics, including the selection, management, and execution of collateral and giveaways for all events.
• Advocate for new ideas and approaches in support of continuous improvement and innovation.
• Partner with field marketing on post-event activities and analysis of event success to inform future activations and participation.
• Leverage social media to promote event participation and build awareness.
• Work with broader marketing team as part of an integrated marketing strategy on all events, including travel, calendar, schedule management, client/prospect communications, and invoice/budget management.
• Provide white-glove support for attendees at events.

Event Marketing Manager

• Plan and coordinate client virtual, hybrid, and onsite events from concept through execution
• Develop event timelines, run-of-show documents, and task lists
• Coordinate schedules, speakers, presenters, and internal teams with client vendor partners and WIQ partners
• Manage virtual event platforms (e.g., Zoom, Teams, and other potential platforms)
• Conduct tech checks and rehearsals with speakers and attendees
• Monitor live virtual events, troubleshoot issues, and ensure smooth delivery
• Coordinate venue logistics, room setups, audiovisual needs, and catering
• Act as the main point of contact during onsite events
• Oversee event setup, registration, and breakdown
• Oversee marketing efforts before and during the live onsite event
• Serve as a customer-facing representative for attendees, speakers, and partners
• Respond to inquiries professionally and promptly
• Ensure a positive, inclusive, and well-organized event experience
• Liaise with vendors, venues, service providers and brokers
• Provide current client Wellness Strategy Managers with weekly event updates for awareness
• Track deliverables, contracts, and event-related materials
• Deliver post-event engagement report and wrap-up, collect employee, employer and vendor feedback
• Identify opportunities for improvement and share insights with the team

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Event Marketing Manager

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