Email Marketing Manager

• Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo
• Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns
• Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately
• Support SMS and retention marketing initiatives where required
• Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history
• Conduct A/B testing across subject lines, creative, content, timing, and segmentation
• Monitor deliverability, list hygiene, suppression logic, and email marketing best practices
• Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives
• Write compelling email copy aligned with the brand tone of voice and campaign objectives
• Design and build visually engaging emails using Klaviyo templates and UX best practices
• Brief internal or external creative teams regarding campaign assets and promotional requirements
• Collaborate with Marketing, Creative, eCommerce, and Data teams
• Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity
• Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics
• Prepare regular CRM reporting with actionable insights and recommendations

Email Marketing, CRM Coordinator

• Lead the development, management and evolution of automations, segments and customisation across all stages of the customer lifecycle
• Continuously identify gaps and opportunities within the customer journey, and prioritise new initiatives
• Set the roadmap for how CRM contributes towards our clients’ growth
• Lead the planning and execution of all email and SMS campaigns, including product launches, promotions and key trading moments
• Be proficient in design and various design tools or brief in design to our graphics team
• Ensure campaigns are aligned to our clients audiences and brand tone of voice
• Own CRM reporting and performance analysis across key metrics including revenue contribution, open/click rates, conversion, LTV
• Translate data into clear insights and actionable recommendations
• Stay up to date with latest CRM developments and bring new ideas to continuously improve performance
• Ensure data hygiene and integrity as systems and the business evolve
• Development of set processes in achieving the day-to-day tasks of the Email Marketing team
• Assist in developing CRM strategy for our clients
• Collaborate with content and performance marketing teams to identify which offers to promote
• Monitor and analyse results of email marketing campaigns, including monthly KPI reporting
• Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies
• Take ownership of the user journey, implementing strategies for all customer communication

CRM/Email Marketing Specialist

• As Senior Team Lead – Email Marketing, you will be responsible for developing and executing the strategy for Arcadis’ email channel.
• You will lead and mentor a high-performing email marketing team while collaborating closely with other Digital Team Leads to ensure integrated and effective digital campaigns.
• Balance hands-on expertise with strategic oversight, ensuring campaigns are data-driven, customer-centric, and fully integrated across marketing channels.
• Foster innovation, cross-functional collaboration, and measurable business impact.
• Co-own and jointly develop the Email Channel Strategy in partnership with the Email Marketing Manager.
• Serve as the primary liaison for Growth Marketing stakeholders to ensure alignment, clarity, and seamless delivery of email marketing campaigns.
• Design, launch, and continuously optimize demand generation and lead generation email campaigns to drive measurable pipeline growth.
• Collaborate closely with content, digital, and sales teams.
• Lead the integration of email campaigns across all marketing channels to deliver a seamless and unified omni-channel experience for clients.

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Email Marketing, CRM Coordinator

CRM/Email Marketing Specialist

Senior Team Lead – Email Marketing