Email Marketing Manager

• Build, test, and deploy a high volume of email campaigns.
• Manage the email marketing calendar, ensuring campaigns are scheduled and delivered on time.
• Maintain meticulous attention to detail across all sends.
• Execute and maintain email campaigns and workflows within AMA’s HubSpot Marketing Hub.
• Pull and maintain regular email performance reports.
• Edit email copy across campaign types, maintaining AMA’s brand voice and messaging standards.

Email Marketing Specialist

• Drive development of comprehensive email go-to-market calendars across seasonal product categories, product launches, promotional events, hot markets, and corporate/cross-brand initiatives
• Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth
• Manage high-volume daily campaign delivery ensuring flawless execution and optimal deliverability across all customer segments
• Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that successfully reflect our mission to become a beloved brand
• Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale
• Collaborate with brand marketing teams to ensure email content aligns with overall brand voice, seasonal campaigns, and product messaging strategies
• Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send time testing
• Implement advanced A/B and multivariate testing strategies to continuously optimize email performance and drive revenue growth
• Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting
• Work in close partnership with CRM Operations team to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule
• Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars
• Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints
• Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM team, business management, and cross-functional partners
• Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights

CRM Manager – Email Marketing

• Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list
• Segment audiences based on behavior, preferences, and engagement history
• A/B test subject lines, send times, and CTAs to improve open and click rates
• Build and maintain automated flows — welcome sequences, re-engagement, offer alerts
• Monitor deliverability, unsubscribe rates, and list health
• Coordinate with the content team to align email with broader campaigns
• Report on campaign performance and iterate based on data

• Design and build email marketing campaigns in ServiceTitan Marketing Pro for multiple HVAC and home service brands
• Create both one-time and automated email campaigns, including promotions, maintenance reminders, membership messaging, and customer re-engagement
• Develop creative email layouts, messaging, and subject lines customized to each brand
• Manage monthly campaign calendars across multiple companies
• Build and manage audience segmentation using ServiceTitan customer data
• Ensure campaigns align with brand guidelines while still pushing creative improvement
• Monitor performance metrics including open rates, click-through rates, conversions, and revenue attribution
• Make data-driven optimizations to improve results over time
• Collaborate with internal marketing teams to align campaigns with broader initiatives

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