Email Marketing Manager

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails. Including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
• Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
• Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
• Ensure consistent voice, tone, and messaging aligned with JED’s mission.
• Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
• Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
• Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
• Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Maintain a library of high-performing creative elements and share insights across the team to inform broader fundraising and engagement efforts.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
• Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.

Senior Manager, Email Marketing

• Collaborate, develop and lead the email marketing strategy for the Financial Protection and Retirement Services (FPRS) business
• Build, scale, design and execute lifecycle email programs across our suite of retirement solutions
• Translate go-to-market strategies, sales campaigns, and product launches into targeted email journeys and campaigns
• Manage end-to-end campaign execution including segmentation, dynamic content, personalization, testing, deployment, AI solutions, and reporting
• Partner with Product, Data, Tech, and Marketing teams to deliver high-impact communications that drive productivity and targeted outcomes
• Lead optimization of email performance through A/B testing, journey enhancements, and data-driven decision-making
• Maintain strong data governance practices including segmentation strategy, audience targeting, and data hygiene improvements
• Collaborate with Compliance and Legal to ensure all communications meet regulatory and brand standards
• Support the development of scalable marketing automation infrastructure and email best practices
• Stay informed on industry trends, customer behavior, and competitive insights to evolve email strategy accordingly

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Senior Manager, Email Marketing

Email Marketing Manager