Email Marketing Manager

• Own the entire email marketing channel from strategy to execution;
• Plan, write, build, QA, launch, and optimize email campaigns;
• Build and optimize lifecycle flows, including welcome, abandoned checkout, post-purchase, churn save, refund deflection, and win-back journey;
• Develop segmentation strategies across a subscriber database to deliver personalized customer experiences;
• Own email deliverability, domain reputation, complaint rates, and list hygiene;
• Build and continuously improve the A/B testing program across campaigns, customer journeys, messaging, and offers;
• Monitor email revenue, analyze campaign performance, and provide weekly business insights;
• Work closely with Media Buying and Creative teams by sharing customer and campaign insights that improve creative angles and overall marketing performance;
• Continuously identify opportunities to improve email performance through testing, automation, AI tools, and industry best practices.

• Support the execution of email and SMS campaigns from idea to launch (and beyond)
• Learn how to build, schedule, and optimize campaigns in email & SMS platforms
• Assist in setting up and managing automated flows (welcome, post-purchase, re-engagement, etc.)
• Help segment audiences and personalize messaging based on user behavior
• Analyze campaign performance (opens, clicks, conversions) and share insights with the team
• Continuously test and improve campaigns through A/B testing (subject lines, creatives, timing, etc.)
• Work closely with designers and copywriters to create engaging, conversion-driven content
• Support list growth and maintain database hygiene (cleaning, tagging, organizing contacts)
• Stay curious and learn best practices in email & SMS marketing, including deliverability and compliance (GDPR, CAN-SPAM)
• Collaborate with the team to spot opportunities for improving customer engagement and retention

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Email Marketing Manager

Junior Email Marketing Specialist