Email Marketing Manager

• Building, configuring, and deploying email communications across campaigns, lifecycle programmes, brand activity, and other business-initiated sends.
• Translating lifecycle programme requirements into email touchpoints.
• Acting as the primary point of contact for email build requests from campaign, brand, and other teams across the business.
• Setting up emails correctly in the marketing automation platform, ensuring quality and compliance standards are met before every send.
• Tracking and reporting on performance, advising colleagues on email best practice.
• Conducting thorough pre-send quality checks, monitoring performance metrics, maintaining list hygiene, and advising stakeholders on best practices.
• Supporting the transition of Civica’s marketing automation platform, documenting workflows, and rebuilding templates while maintaining business-as-usual activity.

Email Marketing Specialist

• Maintain and optimize the CRM system to ensure data accuracy and integrity.
• Manage contact segmentation, email lists, and automation workflows.
• Support campaign setup, tracking, and performance reporting.
• Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices.
• Test and refine subject lines, personalization, and cadence strategies.
• Oversee the collection, cleansing, and organization of client and prospect data.
• Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance.
• Collaborate with sales and marketing to align database structure with campaign goals.
• Execute email cadence and automation strategies for client nurturing and engagement.
• Implement 1:1 authentication and beta testing of subject lines and timing strategies.
• Track open rates, click-through rates, conversions, and optimize for engagement.
• Develop and manage automated workflows that improve client experiences and internal efficiency.
• Monitor and refine the client journey to ensure timely communication and follow-up.
• Coordinate with cross-functional teams to align automation with business goals.
• Support marketing event logistics including communication, invites, and follow-up.
• Manage event-related CRM data and coordinate Zoom or virtual event setups.
• Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists).
• Build and maintain marketing landing pages and web forms to capture leads and event registrations.
• Ensure smooth integration with CRM and analytics tools.
• Test and optimize forms for conversion and user experience.
• Collaborate with design teams to create branded email templates, graphics, and web assets.
• Ensure consistency with brand guidelines across all creative outputs.

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Email Marketing Specialist

Email Marketing Coordinator, CRM Admin