Email Marketing Manager

• Focus on high-level strategy, copywriting, and segmentation across various areas.
• Draft compelling fundraising appeals using distinct organizational personas.
• Write and edit all email copy for outreach.
• Refine and train a custom GPT or AI assistant for drafting and copy-editing.
• Develop the email testing and messaging strategy for the critical BTS campaign.
• Collaborate with design team to ensure visual assets align with the strategic narrative.
• Build a comprehensive segmentation testing strategy for June to September.
• Maintain a rigorous testing schedule for emails and document learnings.
• Evaluate the results of the May fundraising campaign to identify insights.
• Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
• Manage email production and campaigns across functions.

Email Marketing Manager – Interim Consultant

• Lead the strategy and execution of email marketing initiatives that drive engagement, conversion, and customer growth
• Develop targeted, personalized campaigns across the customer lifecycle—from lead nurturing to retention—using data-driven segmentation and automation
• Manage the full email marketing process, including campaign planning, workflows, list growth and management, testing, reporting, and ongoing optimization
• Work cross-functionally with the broader marketing team to identify key customer touchpoints and ensure email is effectively integrated into the overall customer journey
• Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
• Drive email list growth through creative opt-in strategies including partnering with key organizations
• Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity
• Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
• Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
• Drive execution of new triggers, automation and personalization tactics
• Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency
• Produce weekly reports on email performance and provide insights for optimization
• Use reports to analyze customer data to maximize campaign performance
• Research and recommend appropriate email marketing tools and software
• Keep up-to-date with latest best practices, strategies, and industry standards
• Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM)
• Develop and manage internal company communications, including email announcements and updates to ensure effective internal engagement
• Collaborate with cross-functional teams to ensure operational emails align with overall marketing strategies and enhance the customer experience

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Email Marketing Manager – Interim Consultant

Senior Email Marketing Specialist