Ecommerce

• UX/UI architecture & conversion design (approx. 50%)
• Develop the UX strategy for our shops (CH, DE, AT, FR)
• Independently create wireframes, prototypes and page concepts in Figma – grounded in sales psychology, not just “pretty”
• Design and build new landing pages: hero section, page structure, CTAs, forms
• Think in end-to-end customer journeys and funnels: Ad → Landing Page → Product Detail Page (PDP) → Cart → Post-purchase
• Systematic setup of A/B tests & CRO: configure, analyze and translate results into concrete improvements
• Further develop design standards: component library and Conversion Design Language for ofinto
• Oversee and evaluate German copy (headlines, USPs, product texts) – ensure quality and sales effectiveness
• Competitor analysis and derivation of concrete UX/conversion improvements
• Lead our creative team (visual design, 3D, UX/UI) — internal and external resources
• Clear, strategically founded briefs and reviews for all visual assets
• Manage the complete 3D pipeline: product renderings, interactive configurators, 3D animations and videos
• Ensure a consistent visual language across brand, ads and website
• Coach and develop the team in site architecture, visual hierarchy and design quality
• Use GA4, Hotjar/Clarity, heatmaps and session recordings to validate design decisions
• Work closely with our CRO agency and performance marketing
• Roadmap for website development and conversion optimization

Head of Ecommerce – Conversion Rate Optimization

• Responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website.
• Maximize technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand.
• Deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients.
• Drive direction out of ambiguity and question the status quo to enhance marketing campaigns and website content.
• Create a sense of urgency for customers.
• Supervise the entire Web Marketing team and all activities performed by it.
• Be responsible for acquiring partners and clients as well as retaining old clients.
• Evaluate and track different online marketing initiatives.
• Manage the Web Marketing, CRO and SEO team in support of marketing objectives.
• Lead inbound marketing strategies by creating unique content.
• Formulate the best SEO and SEM practices, website development, online advertising, and content to drive revenue and new customers.
• Optimize CRO throughout all traffic channels and on-site implementations.
• Manage online marketing strategies, programs and oversee ad campaigns.
• Perform tests consistently to optimize results based on revenue goals.
• Drive SEO programs to ensure high site ranking for valued keywords.
• Develop email marketing programs and recommend additional online marketing programs.
• Track and report key operational metrics that include traffic and performance.
• Procure assets from various resources and apply knowledge related to web standards, content and messaging.
• Manage online promotions that include participation in competitions, subscription drives, etc.
• Manage online web-marketing budget and oversee monthly planning and budgeting.
• Supervise and elaborate editorial and commercial text creation for website contents and Email Marketing.
• Recommend and implement content changes and improvements for SEO purposes.
• Work closely with marketing and creative teams to ensure compliance with policies and standards.
• Identify and react to challenges and opportunities to reach sales and ROI targets.
• Provide inputs into web design and navigation.
• Develop qualitative and quantitative analysis for performance reporting by Country and Web-Marketing Channel.

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Head of Ecommerce – Conversion Rate Optimization

E-Commerce Manager, CRO, SEO