Ecommerce

• Own hands-on execution, analysis, and optimization of e-commerce sales and marketing activities
• Ensure an exceptional customer experience on company websites
• Maintain consistent messaging and branding across email, social, and on-site platforms
• Track and analyze sales and marketing performance
• Translate findings into actionable recommendations
• Support decisions related to product mix, promotions, and marketing efforts
• Execute work that improves sales and profitability
• Support integrated marketing campaigns and monitor KPIs
• Conduct market research and coordinate required creative assets
• Manage project timelines and partner with stakeholders to complete e-commerce initiatives
• Manage assigned e-commerce initiatives from planning through launch
• Establish clear project scopes and develop detailed work breakdown structures
• Coordinate with internal teams and external partners to complete project objectives
• Provide regular feedback, coaching, and goal-setting to team members

Senior Manager – E-Commerce Sales, Marketing

• This role is a business product people leader in a business‑led, technology‑enabled delivery model.
• The Senior Manager is accountable for end-to-end execution of agent and member digital sales and service experiences within CSAA personal lines, ensuring consistent, high-quality delivery across distribution channels.
• This people leader owns delivery outcomes, experience quality, driving digital experience innovation through emerging technologies, and KPI performance within their domain, translating enterprise strategy into executable roadmaps and results.
• The role leads a team of Product Managers and ensures alignment across cross-functional partners to deliver business outcomes.
• The Senior Manager operates with significant autonomy in execution and prioritization, while aligning to broader strategic direction.
• Success requires strong leadership in a matrixed environment and the ability to drive clarity, accountability, and results across stakeholders.

Senior Manager, Digital Experience Delivery – Personal Lines Insurance

• Develop and maintain ecommerce storefronts using HTML5, CSS3, and modern vanilla JavaScript (ES6+)
• Write efficient server-side logic using Miva Template Language (MVT)
• Build and support integrations with external systems (REST/SOAP APIs, ERPs, CRMs, etc.)
• Act as the technical bridge between client storefronts and their broader business ecosystem
• Troubleshoot and resolve frontend, backend, and configuration issues across platforms
• Optimize performance, SEO, accessibility, and conversion
• Implement merchandising strategies, personalization, promotions, and optimized purchase flows

Web Developer – Ecommerce

• Responsible for leading the strategy, delivery, and outcomes of a portfolio of specialty pharmacy digital experiences.
• Set direction for what to build, why it matters, and how it aligns to AcariaHealth and Centene priorities.
• Lead and develop a team of product managers.
• Define product strategy and priorities across the portfolio.
• Be accountable for measurable outcomes, including improvements in medication adherence, patient satisfaction, and efficiency of specialty pharmacy operations.
• Ensure product decisions translate into real world impact for patients, caregivers, pharmacy teams, and the business.
• Act as a key connector across pharmacy operations, clinical teams, IT, security, and business leadership.

Senior Manager, Technical Product Management – Specialty Pharmacy Digital Experiences

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics - determining which business questions matter and what decisions insights should inform.
• Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.
• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
• Validate insights using business context and commercial logic — not just technical correctness.
• Define, document, and continuously evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
• Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
• Establish standards for data quality, documentation, and analytical transparency across the organization.
• Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
• Design, operationalize, and scale repeatable AI-assisted workflows that support recurring company-level decisions (growth, margin optimization, inventory productivity, forecast alignment).
• Establish validation frameworks to pressure-test AI-generated outputs against source data, historical performance, customer behavior, and commercial logic.
• Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
• Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
• Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
• Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
• Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
• Ensure behavioral insights are aligned with downstream systems and financial realities.
• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
• Challenge assumptions and reframe business narratives using data-backed insight.
• Serve as a connector between commercial strategy and operational execution.
• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Reduce reactive ad hoc work by building scalable, decision-focused reporting and automation frameworks.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent once foundational systems are established.
• Champion a modern, insight-driven analytics culture across the company.

Director, Ecommerce and Marketing Analytics

• Own and execute the e-commerce product roadmap aligned to business goals and revenue targets.
• Lead agile product management processes including sprint planning, backlog grooming, and retrospectives.
• Define and prioritize product features based on data insights, customer feedback, and stakeholder input.
• Partner with engineering, UX, marketing, and merchandising teams to deliver high-impact digital experiences.
• Drive conversion rate optimization across key funnel stages including homepage, PDP, cart, and checkout.
• Develop and execute A/B and multivariate testing strategies to improve performance metrics.
• Analyze customer behavior using tools such as Google Analytics (GA4), Looker, or Amplitude.
• Identify opportunities to improve site speed, usability, personalization, and mobile experience.
• Manage product requirements, user stories, and acceptance criteria with clear documentation.
• Monitor KPIs such as conversion rate, revenue per visit, average order value, and retention.
• Stay current on industry trends, competitive landscape, and emerging e-commerce technologies.

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