Director

• Define and execute the B2B product vision
• Drive portfolio convergence and bundling strategies
• Build product roadmaps and playbooks
• Engage with enterprise and SMB customers for insights
• Lead competitive and trend analysis
• Partner with sales, marketing, and channel teams for GTM campaigns
• Oversee development and lifecycle management of B2B products annually
• Lead and mentor cross-functional teams

Group Director – B2B Products

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in:
• Account structure and optimization
• Testing frameworks, multi-touch attribution and incrementality
• Creative and content feedback loops in partnership with Creative teams
• Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.
• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across:
• B2B platform expertise
• Data analysis and pipeline storytelling
• Strategic thinking and client communication.
• Serve as the escalation point for team and client challenges.
• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.
• Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
• Identify and address risks related to performance, client satisfaction, or profitability.
• Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
• Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
• Maintain strong operating rhythms including:
• Regular pipeline and performance reviews
• Testing roadmaps and prioritization
• Clear reporting and insights delivery
• Ensure SLA adherence and high-quality execution across all accounts.
• Stay current on platform updates, emerging B2B channels, and industry trends.
• Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.
• Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
• Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.

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Group Director – B2B Products

Group Media Director