Digital Marketing

• Lead Customer-Centric Offerings Development
• Own the end-to-end development of priority offerings—from concept through commercialization
• Ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers
• Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
• Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies
• Developing clear positioning, messaging, and narrative frameworks tailored to each vertical
• Building campaigns that proactively shape market perception
• Own End-to-End Campaign Execution
• Align Marketing, Sales Enablement, and Offerings
• Performance Tracking & Continuous Optimization

Manager – Digital Marketing & Solution Management

• Curate an operational strategy that supports growth of customer acquisition within the emerging channel space
• Stand up new processes to improve marketing operations such as division task trackers, content approvals, ad ops changes and more
• Own request intake from divisions and necessary follow ups for things such as landing page or ad requests and updates
• Be creative & ideate strategic workflows for Zillow, BDX, realtor.com, programmatic display, direct mail, OTT and other emerging social platforms
• Collaborate closely with growth team members to support workflow efficiencies across their social media tasks
• Support analyzing or reporting on campaign results using Google Analytics, Salesforce, and Tableau
• Present strategic findings in easy-to-understand ways via PowerPoint
• Support A/B tests, analyze results, and recommend strategic next steps to work toward continuous improvement of our organic presence
• Manage customer engagement with our brand across platforms and manage necessary follow ups with HR, Legal, or Divisions as needed
• Participate in team problem solving and education

Digital Marketing jobs in Wisconsin

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Manager – Digital Marketing & Solution Management

Growth Specialist – Digital Marketing