Digital Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases
• Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
• Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
• Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
• Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.
• Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Digital Marketing Manager

• Shape end-to-end Paid Search strategy across Google, Bing and new digital platforms.
• Manage and optimize a significant media budget with an agile, test-and-learn mindset.
• Identify opportunities for growth through audience segmentation, automation and new channel exploration.
• Champion Paid Search as a key revenue driver across a wide-ranging product portfolio, including, packing materials, office supplies, warehouse supplies and more.
• Inspire, develop and mentor a team of search marketers to deliver strong results.

Director of Digital Marketing

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives.
• Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.
• Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
• Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
• Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
• Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
• Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
• Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
• Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
• Identify project risks and implement mitigation plans to keep work on track.

Digital Marketing Analyst, Senior

• Design, deliver, and oversee online courses across Business Administration, Marketing, Digital Marketing and related disciplines.
• Mentor adjunct faculty, staff, and other program stakeholders.
• Participate in service to the discipline and the institution, both internally and externally.
• Model professional and collegial behavior that cultivates mutual respect, trust, transparent communication, and appropriate confidentiality with faculty peers, staff, and university leadership.
• Other projects as agreed with and assigned by the Dean.

Full Time Faculty – Assistant or Associate Professor of Digital Marketing

• Own the hands‑on execution of post‑sale lifecycle marketing programs across email, in‑product messaging, web, and other scalable digital channels to drive onboarding, activation, feature adoption, engagement, and renewal readiness.
• Design and execute lifecycle journeys that prioritize end‑user success, first meaningful use, and habit formation, while reinforcing value realization for buyers and administrators.
• Build and manage end‑to‑end lifecycle programs—from brief and setup through QA, launch, testing, and optimization—using marketing automation tools (Marketo preferred).
• Apply segmentation, role‑based targeting, lifecycle stages, and behavior‑based triggers to deliver personalized, relevant experiences for users and buyers.
• Translate product usage, feature engagement, and behavioral signals into trigger‑based lifecycle campaigns that reinforce next‑best actions, including adoption of AI‑powered features and mobile workflows.
• Coordinate lifecycle moments where user and buyer journeys intersect, ensuring consistent messaging, timing, and value reinforcement across audiences.
• Map and maintain core post‑sale user and customer journeys, identifying friction points and opportunities to accelerate activation, adoption, and retention.
• Monitor and analyze lifecycle performance metrics tied to usage and adoption outcomes (not just engagement), identifying trends and optimization opportunities.
• Execute structured experimentation (A/B testing, holdouts, message and timing tests) across channels to continuously improve lifecycle effectiveness and time‑to‑value.
• Use insights from reporting and analysis to inform prioritization, iteration, and future lifecycle roadmap decisions.
• Partner closely with Customer Success, Product Marketing, Product, Analytics, and Marketing Operations to align lifecycle programs with customer needs, product priorities, and business goals.
• Support product launches, feature releases, and strategic initiatives through coordinated post‑sale and user adoption communications, including AI‑enabled feature rollouts.
• Ensure data quality, compliance, and accurate audience targeting in collaboration with Marketing Operations and Analytics teams.

Senior Digital Marketing Specialist – User Marketing, Product Adoption

• Assist in the execution of digital marketing campaigns across social media, email, website, and content marketing channels
• Create, schedule, and deploy content across digital platforms, ensuring alignment with brand voice and client objectives
• Support the management of social media calendars and monitor channels for engagement opportunities
• Engage with audiences by responding to comments and messages, supporting community growth
• Assist in building and deploying email campaigns, including list management, segmentation, and QA
• Maintain and update website content using CMS platforms as needed
• Track and compile campaign performance metrics and assist in developing client reports and dashboards
• Monitor campaign performance and flag insights, trends, and optimization opportunities
• Collaborate with cross-functional teams including account, creative, and web to support campaign execution
• Coordinate project timelines and ensure deliverables are completed within deadlines
• Participate in internal and client meetings, capturing notes and action items
• Stay current on digital marketing trends, tools, and best practices, including emerging AI applications

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