Digital Marketing

• Develop and execute organic growth strategies for social media platforms (LinkedIn, X, Telegram, Discord), ensuring consistent, engaging content is posted.
• Engage with online communities, manage discussions, and respond to comments.
• Monitor Web3 trends and adapt content strategies accordingly.
• Cultivate relationships with influencers and partners in the Web3 space.
• Prepare monthly social media plans and growth reports.
• Build and nurture our Telegram and Discord communities, fostering engagement and participation in key industry conversations.
• Plan, manage, and optimize paid ad campaigns across Google, LinkedIn, and X (Twitter).
• Perform A/B testing on creative assets, monitor performance metrics, and refine strategies for better conversion rates.
• Handle lead generation campaigns for key Web3 initiatives, events, and reports.

Digital Marketing Manager, Web3

• Build high-converting landing pages with AI - Rapidly design, create, and optimize landing pages using AI-powered tools and low-code platforms (Framer, GoHighLevel, and others) for campaigns, promotions, webinars.
• Create ad creatives at scale - Generate compelling visuals, ad copy, banners, social media assets, and video creatives using generative AI tools while ensuring they align with brand guidelines and forex industry compliance.
• Set up automated user communications - Design and implement sophisticated automated journeys including welcome sequences, nurture flows, re-engagement campaigns, and personalized trader communications using marketing automation platforms.
• Leverage low-code platforms - Expert-level hands-on work with GoHighLevel (GHL) for funnels, workflows, CRM automation, and client management; Framer for fast website and landing page building; plus other no-code/low-code tools to streamline operations.
• Automate and optimize marketing workflows - Identify repetitive tasks, build AI driven automations, integrate tools, and continuously improve efficiency across digital campaigns.
• Support campaign execution - Collaborate with the marketing team on A/B testing, performance tracking, and data-driven optimizations to maximize ROI on paid ads, email, and organic channels.
• Ensure compliance and quality - Maintain brand consistency, regulatory compliance (financial advertising rules), and high-quality output while moving at high speed.
• Experiment and innovate - Stay ahead of AI marketing trends, test new tools/workflows, and propose ideas that give us a competitive edge in trader acquisition and retention.

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Digital Marketing Manager, Web3

AI Native Digital Marketing Specialist