Digital Marketing

• Plan and execute digital marketing campaigns across channels such as social media, search engines, and digital advertising
• Manage and optimize regional digital platforms including social media channels and marketing automation tools
• Develop and localize digital marketing content in collaboration with sub-regional marketing teams
• Support the implementation of regional digital initiatives such as content calendars, social media strategies, and online campaigns
• Identify opportunities to improve digital customer engagement and enhance the overall online presence of Schaeffler and its product brands in Asia Pacific
• Monitor campaign performance and analyze digital marketing KPIs including engagement, reach, leads and conversion rates
• Provide insights and recommendations based on analytics and campaign performance data
• Coordinate with internal stakeholders, agencies, and digital partners to ensure effective execution of marketing activities
• Support digital promotion of regional marketing initiatives including product launches, trade fairs, customer events, and training programs

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Digital Marketing Professor