Digital Marketing

• supports the execution and optimization of the University of Maine’s digital marketing efforts for student recruitment and institutional marketing campaigns
• responsible for managing paid media, improving campaign performance, and ensuring that digital marketing efforts effectively reach and convert target audiences
• serves as a central resource for digital marketing execution, working in close partnership with Enrollment Management, academic units, and program-level marketers
• collaborates with colleagues supporting graduate and online initiatives to align strategy and execution
• may lead select campaigns in these areas as needed

Digital Marketing Specialist

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and return on investment KPIs
• Planning of digital marketing strategies inclusive or web, SEO/SEM, email, social media, webinars, and display advertising
• Works with internal stakeholders to develop strategy on all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Recommends opportunities for A/B testing to continually optimize campaigns and tactics across various media, creative, and marketing assets
• Coaches cross-functional teams on best practices for digital marketing tactics (emails, landing pages, forms, ads, etc.)
• Manage relationships with outside vendors and agency partners
• Provide input for turning digital leads into opportunities, defining the lead journey, email nurture campaigns and setting the right parameters to optimize the conversion rate
• Monitor the latest technology and digital marketing trends and serve as a subject matter expert for Digital Marketing activities, identifying and applying best practices in digital marketing
• Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
• May perform other duties as assigned

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