Digital Marketing

• Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
• Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
• Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
• Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
• Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
• Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
• Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
• Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
• Develops an SEO content calendar aligned with keyword research and seasonal trends.
• Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
• Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
• Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
• Establishes performance dashboards that enable in-flight optimization of web experiences.
• Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
• Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
• Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
• Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
• Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
• Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
• Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

Digital Marketing – Communications Manager

• Manage, curate, and schedule organic content across retailers' social media channels.
• Build and execute targeted paid Meta (Facebook/Instagram) ad campaigns to drive local store traffic and community engagement.
• Set up, monitor, and optimize localized programmatic media campaigns, including Connected TV (CTV), Geofencing, Display Ads, and local SEO strategies.
• Develop, write, and launch SMS/texting marketing campaigns to drive immediate weekly sales and customer loyalty.
• Utilize Canva to create visually appealing, brand-aligned graphics and assets for social media and digital ads.
• Actively consult with independent retailers to pitch and sell AWG’s digital solutions portfolio, including new websites, digital coupon integration, online shopping/e-commerce setups, and interactive weekly circulars.
• Occasionally travel across the tri-state territory (KS, MO, OK) to meet store owners, understand their unique market needs, and present tailored marketing packages.
• Consolidate, analyze, and interpret monthly performance data across all social and programmatic media channels.
• Deliver clear, actionable monthly analytics reports to retailers, demonstrating ROI and providing strategic recommendations for future growth.

Digital Marketing Specialist supporting independent retailers' digital presence in the Midwest

Digital Marketing Specialist

Digital Marketing Specialist supporting independent retailers' digital presence across Kansas, Missouri, and Oklahoma. Responsible for executing digital marketing strategies and internal sales pitch.

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Digital Marketing – Communications Manager

Digital Marketing Specialist