Digital Marketing

• Report to the marketing manager.
• Work closely with multiple senior marketing consultants.
• Execute a digital marketing strategy for several LPL advisors.
• Schedule content to be distributed by social media, email, and blog.
• Make updates to an advisor’s website.
• Source promotional items and coordinate with vendors.
• Manage stationary reorders and ensure brand consistency in printed materials.
• Support the creation of demand generation forms, invitations, RSVP forms, and advisor outreach initiatives.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Implement lead generation and niche prospecting process and workflow for implementation in the advisor’s practice to drive business growth for advisors and LPL Financial.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Exhibit strategic agility when adopting and implementing LPL’s current tools and technology.
• Provide feedback and enhancements from the advisors.
• Actively participate in LPL’s culture and drive our mission and values.

Digital Marketing Associate

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Digital Marketing Specialist

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Design, deliver, and oversee online courses across Business Administration, Marketing, Digital Marketing and related disciplines.
• Mentor adjunct faculty, staff, and other program stakeholders.
• Participate in service to the discipline and the institution, both internally and externally.
• Model professional and collegial behavior that cultivates mutual respect, trust, transparent communication, and appropriate confidentiality with faculty peers, staff, and university leadership.
• Other projects as agreed with and assigned by the Dean.

Full Time Faculty – Assistant or Associate Professor of Digital Marketing

• Leverage proprietary AI tools to write and edit well-researched and insightful articles
• Collaborate closely with clients to gain expertise in your account’s branding preferences
• Work with your account team to develop the client’s content strategy
• Mentor freelance writers: assign them tasks, guide them during the writing process

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