Digital Marketing

• Design and build web pages and landing pages using HTML, CSS, and JavaScript — with clean, maintainable code you're proud of.
• Develop and maintain page templates, layouts, and components within WordPress using the Divi builder.
• Translate Figma mockups and wireframes into responsive, pixel-perfect web pages across devices and browsers.
• Author and publish content across the site, ensuring brand alignment, accuracy, and a consistent voice.
• Uphold and evolve our design system: typography, color, spacing, and reusable components.
• Ensure accessibility, cross-browser compatibility, and mobile responsiveness on every page.
• Build and manage landing pages, forms, CTAs, and email templates in HubSpot.
• Maintain HubSpot CMS modules and theme elements that power our marketing campaigns.
• Support the integration between HubSpot and WordPress for seamless lead-gen workflows.
• Oversee day-to-day platform operations: updates, content edits, and site maintenance.
• Implement on-page SEO best practices: metadata, heading hierarchy, structured data, and image optimization.
• Apply Generative Engine Optimization (GEO) strategies so Ever.Ag content surfaces accurately in AI-driven search (ChatGPT, Google AI Overviews, Perplexity, and beyond).
• Structure content with clear, authoritative, citation-friendly formatting to maximize visibility in AI-generated responses.
• Monitor Core Web Vitals, page speed, and technical health using standard analytics and web tools.
• Conduct QA across pages and campaigns to ensure accuracy and a polished experience every time.
• Create wireframes, page layouts, and design prototypes in Figma.
• Improve navigation, CTAs, and conversion pathways based on user behavior and data.
• Collaborate with content and marketing to produce visually compelling, on-brand digital experiences.
• Support creative production of graphics, banners, and web visual assets.
• Partner with demand gen, content, social, and design teams on web-driven campaigns.
• Coordinate with vendors and developers on infrastructure or complex feature work.
• Support integration of websites from acquired companies into the Ever.Ag digital ecosystem.

Digital Marketing Web Specialist

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

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Digital Marketing Web Specialist

Local & Digital Marketing Associate