Data Analyst

• Build and maintain high-impact dashboards and visualizations focusing on advertising campaign performance, audience delivery, and inventory measurement.
• Support a proactive analytics program by providing in-flight pacing insights, optimization strategies, and comprehensive post-campaign wrap reports.
• Analyze multi-faceted datasets including audience composition, reach and frequency, geography, and venue-specific performance.
• Integrate internal data with third-party measurement sources such as Nielsen, NMI, MRI-Simmons, and iSpot.
• Translate technical campaign data into concise, client-ready value propositions for executive leadership and sales teams.
• Automate recurring analytical workflows and reporting requests to enhance scalability and data quality control.
• Utilize GenAI tools and custom prompts to accelerate insight generation, reporting narratives, and documentation.
• Partner with Engineering, Product, and Ad Operations to investigate data anomalies and improve overall data architecture.
• Conduct ad hoc strategic analysis to identify inventory opportunities, pricing support, and long-term client growth potential.

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