Data Analyst

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms
• Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines
• Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations
• Troubleshoot tracking issues and resolve data discrepancies across platforms
• Validate tracking accuracy before project handoff
• Collaborate with paid media and account management teams to ensure reliable campaign measurement

Digital Analytics Specialist

• Analyze performance data across various marketing channels, including Paid Media, CRM, Email Marketing, and Customer Engagement Programs.
• Prepare recurring reporting packages and consolidate data into actionable summaries.
• Support the development of client recommendations and optimization strategies.
• Perform quality assurance checks across reports and datasets.
• Collaborate with Strategy, Client Services, Media, and Analytics teams to deliver insights.
• Use AI tools responsibly to improve efficiency and reporting processes.

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Digital Analytics Specialist

Marketing Analytics Analyst