Customer Success Manager

• Develop and implement retention strategies to maximize customer retention, engagement, and customer lifetime value.
• Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps.
• Set up, execute, and report on A/B tests across CRM channels to continuously optimize campaign performance.
• Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile.
• Execute promotional campaigns and bonus payouts through our iGaming platform.
• Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives.
• Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations.
• Stay up to date with industry trends and identify opportunities to improve the customer experience.
• Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications.
• Proofread CRM content to ensure accuracy, consistency, and quality.
• Conduct research to ensure content remains relevant, engaging, and aligned with market trends.
• Manage CRM calendars and support the planning of future CRM strategies.
• Ensure timely delivery and flawless execution of all CRM initiatives.
• Prepare regular performance reports and present key insights to senior management.
• Support additional CRM and retention-related projects as required.

CRM Manager

• Lead and manage the Customer Engagement team within CRM, ensuring alignment across Automation, Campaign Management, VIP, and Sportsbook functions.
• Develop and implement a comprehensive CRM strategy to drive customer engagement, retention, and revenue growth.
• Oversee end-to-end customer segmentations, triggered communications, and mass campaigns.
• Coordinate and set up campaign plans across brands and customer segments.
• Ensure VIP and Sportsbook communications are personalized, timely, and high-impact.
• Utilize Smartico to streamline operations, optimize campaigns, drive innovations, improve segmentation (personal level) and monitor performance.
• Monitor KPIs, analyze results, and implement continuous improvement initiatives.
• Ensure compliance with data protection, privacy, and industry regulations.
• Collaborate closely with Content, Design, Product, and Data teams to maximize customer engagement and ROI.

CRM Customer Engagement Lead

• Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
• Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
• Creating and publishing engaging copy according to the brand's tone of voice. The copy will be used for customer communication (onsite content, emails, banners etc) to encourage new and existing players to engage with the site and take part in promotions.
• Updating content such as text and resources on the brand site.
• Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions. Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
• Managing and executing the brands’ communication delivery, accurately and as per given timelines. Responsibilities will include setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
• Setting up and execution of automated activities (all lifecycle stages)
• Assisting in the planning of upcoming campaigns.
• Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.

CRM Executive

• Plan, coordinate, and execute CRM campaigns targeting the Turkish market across Sportsbook and Casino.
• Localise campaign content and customer communications to ensure relevance and consistency with brand guidelines.
• Configure and manage promotional offers including bonuses, free bets, free spins, cashback campaigns, and other retention initiatives.
• Create, schedule, and monitor CRM communications across Email, SMS, Push Notifications, Onsite Messaging, and promotional landing pages.
• Collaborate closely with internal stakeholders including CRM Operations, Content, Design, and Market teams to ensure smooth campaign delivery.
• Analyse campaign performance and customer behaviour to identify opportunities for improving engagement, retention, and revenue performance.
• Monitor key CRM metrics such as open rates, click-through rates, conversion, deposits, turnover, retention, and NGR.
• Support customer segmentation and lifecycle marketing initiatives to enhance player experience and retention.
• Conduct quality assurance checks to ensure campaigns, communications, and promotional mechanics are correctly configured before launch.
• Keep up to date with major sporting events, betting trends, market developments, and competitor activity to contribute fresh campaign ideas.
• Assist in developing promotional concepts for key sporting events, seasonal campaigns, and ongoing retention activities.

CRM Executive – Turkish Speaking

• Execute CRM campaigns across CRM and bonus tools
• Create and QA bonuses and promotional setups
• Support customer segmentation and audience building
• Collect campaign performance data and assist with reporting
• Coordinate with localisation, content, and design teams to ensure smooth campaign delivery
• Ensure campaigns are delivered accurately and on time
• Contribute ideas to improve customer engagement and campaign performance

Customer Success Manager jobs in Malta

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CRM Manager

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CRM Executive

CRM Executive – Turkish Speaking

CRM Coordinator