Creative Strategist

• Team leadership: lead, mentor and inspire a team of creative experts by fostering a collaborative and high-performance work environment
• Talent development: identify and implement training programs to enhance skills and knowledge within creative team
• Creative strategy: lead creative strategic planning for tier 1 projects to ensure success in effectively meeting brand, creative, business, and marketing goals
• Creative strategy: participate in annual/quarterly planning sessions for B2B2C teams and represent creative services team to ensure alignment on capacity, validate strategic direction, and confirm that initiatives support overall business goals
• Creative development: Write creative briefs, assign, and lead creative development for tier 1 projects, (tier 2 as needed)
• Design oversight: Provide guidance and feedback on all relevant projects, ensuring high-quality execution that aligns with brand and audience standards
• Creative reviews: conduct regular creative reviews, providing constructive feedback and ensuring all deliverables meet quality standards for brand and audience
• Cross functional collaboration: partner with media, CX, product, compliance, and other departments to ensure alignment on creative initiatives and campaign objectives
• Research: participate in customer and competitive research and analysis projects, applying insight to creative strategy
• Efficiency enhancements: identify opportunities to streamline creative execution and enhance productivity
• Brand campaign concepting: Lead Brand campaign concepting and development to ensure enterprise goals are met while elevating brand relevance and recognition
• Creative best practices ownership: Establish, evolve, and drive adoption of creative strategy and concepting best practices across teams and Senior Creative Managers
• Marketing culture enablement: Manage marketing newsletter and related communications in support of culture initiatives across the marketing organization

Senior Manager, Creative Execution – Creative Strategy

• Develop ideas for marketing campaigns
• Lead the creative execution process
• Facilitate client discovery calls
• Conduct high-level research on clients' competitors
• Design additional marketing collateral
• Effectively present and provide rationale for design decisions

Creative Strategist jobs in Wisconsin

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Senior Manager, Creative Execution – Creative Strategy

Senior Creative Lead