Creative Strategist

• Own the end-to-end creative strategy and execution of complex B2C email campaigns.
• Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
• Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
• Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
• Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
• Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
• Present creative concepts and executive-ready rationales to senior stakeholders.
• Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
• Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
• Ensure creative designs are technically practical and can be successfully delivered through the email platform.
• Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
• Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
• Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
• Document strategic rationale, design decisions, feedback, and iterative improvements.
• Develop or improve email templates, standards, documentation, and reusable creative systems.
• Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
• Identify creative or operational risks early and develop solutions that keep campaigns moving.
• Provide creative guidance, feedback, or mentorship to other designers and marketing partners.
• Promote continuous improvement across the broader email creative program.

Senior Email Marketing Designer, Creative Strategist

• Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform.
• Translate campaign briefs, brand direction, and customer needs into compelling visual concepts.
• Support the complete creative process from intake and concept development through revisions, approval, and launch.
• Write and refine subject lines, headlines, body copy, calls to action, and other email content.
• Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar.
• Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness.
• Ensure email designs can be successfully implemented and delivered through the organization’s email platform.
• Partner with creative leads and marketing stakeholders to ensure designs align with campaign goals and brand standards.
• Incorporate stakeholder feedback while maintaining creative quality and usability.
• Document creative rationale, design decisions, feedback, and iterative improvements.
• Manage timelines, review cycles, and deliverables across multiple concurrent campaigns.
• Review campaign performance data and apply relevant insights to future creative.
• Present concepts and clearly explain design and messaging choices.
• Identify opportunities to improve templates, workflows, and creative consistency.

Email Marketing Designer – Creative Strategist

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
• Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
• Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
• Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
• Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
• Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

• Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices.
• Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests.
• Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
• Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed.
• Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification.
• Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

Creative Lead – Performance Marketing

• Lead creative strategy for an assigned portfolio of clients
• Develop campaign concepts, art direction, and strategic recommendations
• Create and evolve messaging frameworks that support fundraising and brand-building efforts
• Analyze campaign results to identify what creative approaches are driving success

Creative Strategist jobs in Washington

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Senior Email Marketing Designer, Creative Strategist

Email Marketing Designer – Creative Strategist

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Creative Strategist