Creative Strategist

• Assist in preparing proposals, presentations, and collateral
• Maintain marketing databases and resource materials
• Coordinate with team members and vendors
• Support research and special projects
• Learn pursuit processes, tools, and standards

Creative Strategist I

• Build Wand's Creative Engine
• Own the ideas that shape how millions of players discover and experience Wand.
• Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
• Define the stories we tell, the emotions we tap into, and the angles we test.
• Build and evolve the creative systems that help us consistently produce winning ads.
• Turn creative production into a repeatable growth engine rather than a series of one-off campaigns.
• Shape How Gamers See Wand
• Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to.
• Find the moments, frustrations, goals, and inside jokes that resonate with real gamers.
• Translate gameplay experiences into concepts that stop thumbs and drive action.
• Help define Wand's voice as we continue scaling globally.
• Build a Culture of Experimentation
• Champion bold ideas and test them quickly.
• Create frameworks for turning creative learnings into future wins.
• Continuously uncover new opportunities, patterns, and insights from performance data.
• Push beyond templates and recycled formats to create original work that feels native to gaming culture.
• Lead Creative Production
• Direct freelancers, editors, designers, creators, and agency partners.
• Build sharp briefs that inspire great work.
• Give clear, actionable feedback that improves output without slowing teams down.
• Ensure every creative shipped reflects both player understanding and performance intent.

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Creative Strategist I

Creative Strategist, Paid Media