Creative Strategist

• Enhances operational efficiency and assesses M&A prospects
• Manages integrations and negotiates partnerships
• Directs growth-focused projects
• Creates economic models
• Leads Strategic Planning analysts and managers
• Conducts performance evaluations to bolster development and accountability
• Turns partnership marketing needs into inspiring creative strategies
• Produces persuasive decks and presents to senior stakeholders
• Collaborates with creative teams

Senior Manager, Creative Strategy

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

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Senior Manager, Creative Strategy

Creative Strategist