Creative Strategist

• Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch
• Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint
• Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone
• Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing
• Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill
• Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand
• Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

Senior Creative Strategist, Performance Advertising

• Assist in preparing proposals, presentations, and collateral
• Maintain marketing databases and resource materials
• Coordinate with team members and vendors
• Support research and special projects
• Learn pursuit processes, tools, and standards

Creative Strategist I

• Develop and own visual brand and creative strategy for THINKINK clients and the THINKINK brand
• Translate client business, communications and campaign goals into clear creative concepts and direction
• Set the creative vision for accounts and carry visual consistency through every stage of design and production
• Present, explain and defend creative strategy and concepts directly to clients
• Personally execute high-quality design across digital campaigns, social, web, email, presentations and brand systems
• Produce high-quality reports, eBooks, white papers and similar B2B marketing assets
• Design event graphics, exhibition materials and other event-specific assets
• Build provocative, creative concepts for B2B social media and digital marketing, without being boring
• Create and evolve visual brand guides for clients (logo, typography, color, brand style)
• Support client website redesigns with design that's built for the web, not adapted to it
• Produce advanced, on-brand presentations that pair messaging with strong visual design
• Edit and retouch images, documents and assets for digital and, where needed, print
• Design natively for web, social, email and digital campaigns, working within responsive and digital constraints
• Collaborate directly with developers and digital teams without needing work to be translated between disciplines
• Use AI-assisted tools to speed up concepting, iteration and production across channels, setting the standard for how the team adopts them
• Stay current on digital design, motion and typography trends and bring them to client work
• Act as the senior creative lead in client relationships and meetings
• Partner with account managers and leadership to scope creative work and manage client expectations
• Balance feedback from clients and internal teams to deliver brilliant creative and strong results
• Work across PR, content, digital, social and research functions to align creative with broader client programs
• Pick up projects mid-stream as needed and carry brand consistency through to delivery
• Help raise the creative bar and creative processes across the agency as it grows.

Lead Creative Designer

• Build Wand's Creative Engine
• Own the ideas that shape how millions of players discover and experience Wand.
• Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms.
• Define the stories we tell, the emotions we tap into, and the angles we test.
• Build and evolve the creative systems that help us consistently produce winning ads.
• Turn creative production into a repeatable growth engine rather than a series of one-off campaigns.
• Shape How Gamers See Wand
• Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to.
• Find the moments, frustrations, goals, and inside jokes that resonate with real gamers.
• Translate gameplay experiences into concepts that stop thumbs and drive action.
• Help define Wand's voice as we continue scaling globally.
• Build a Culture of Experimentation
• Champion bold ideas and test them quickly.
• Create frameworks for turning creative learnings into future wins.
• Continuously uncover new opportunities, patterns, and insights from performance data.
• Push beyond templates and recycled formats to create original work that feels native to gaming culture.
• Lead Creative Production
• Direct freelancers, editors, designers, creators, and agency partners.
• Build sharp briefs that inspire great work.
• Give clear, actionable feedback that improves output without slowing teams down.
• Ensure every creative shipped reflects both player understanding and performance intent.

Creative Strategist, Paid Media

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Director, Creative Strategy

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and Manage Performance Creative Process
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
• Run Analysis, Generate Insights, Drive Improvements
• Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
• Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
• Distill insights into executive level updates and recommendations

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