Creative Strategist

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Director, Creative Strategy

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and Manage Performance Creative Process
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
• Run Analysis, Generate Insights, Drive Improvements
• Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
• Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
• Distill insights into executive level updates and recommendations

Ad Creative Strategist

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Direct and shoot high-quality, cinematic video content featuring founders in various settings (events, travel, daily operations)
• Develop video concepts, series, and campaigns aligned with founder narratives and audience engagement goals
• Execute advanced video editing from raw footage to polished, high-production deliverables
• Manage the full video production lifecycle, including planning, scripting, shooting, editing, and delivery
• Establish video workflows, best practices, and quality standards
• Define and maintain the overall creative vision and brand aesthetic across all content
• Provide direction to Multimedia Artists for design and static content execution
• Review and QA all creative outputs to ensure alignment with premium brand standards
• Proactively pitch new creative concepts and opportunities
• Partner with marketing to align video content with content calendars and campaigns
• Collaborate with leadership to ensure creative output supports business objectives
• Oversee and guide interns to ensure consistent and high-quality execution

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