Creative Strategist

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
• Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
• Run weekly winner/loser post-mortems and maintain a living creative insights library
• Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
• Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
• Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
• Brief editors and creators for fast, high-quality execution (1–2 rounds max)
• Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
• Report weekly on creative performance, insights, and testing roadmap
• Use AI tools to accelerate concepting, analysis, and workflow efficiency
• Support forecasting and financial planning through creative performance insights

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Creative Strategist

Creative Strategist