Creative Strategist

• Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch.
• Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint.
• Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone.
• Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing.
• Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill.
• Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand.
• Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment.

Senior Creative Strategist, Performance Advertising

• Own the link between performance data and creative output for DTC clients
• Read Meta and Google ad performance data daily
• Write precise briefs for designers and editors
• Build and prioritize a creative testing roadmap
• Track UGC and short-form trends on TikTok and Instagram
• Iterate on existing UGC concepts based on performance data

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Senior Creative Strategist, Performance Advertising

Creative Strategist