Creative Strategist

• Own the creative strategy across organic and paid: hooks, angles, formats, narratives, what we test next
• Write scripts and briefs for short-form video (TikTok, Reels, Shorts) and ad creative
• Ship volume: we want 30-50 ad creative variations per month and consistent organic output. Iteration is the job.
• Work closely with our media buyer to read performance data and feed it back into the next round of creative
• Stay deep in the platforms — trends, formats, what's working for adjacent niches, what the algorithm is rewarding this week

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Employs AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Develop clear, digital-first strategies across channels such as social, display, email, and web.
• Translate customer goals into structured briefs and actionable creative direction.
• Conduct research and use data to uncover insights about audiences, competitors, and market context.
• Partner with creatives to shape concept-driven ideas that align with strategy.
• Support campaign development across multiple touchpoints and formats.
• Identify opportunities to strengthen strategy and creative across existing projects.
• Contribute to presentations and strategic narratives for internal and client-facing work.
• Test and refine approaches based on performance data and learnings.
• Collaborate with cross-functional teams across time zones.
• Use AI tools to enhance research, ideation, and strategic development workflows.

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Creative Strategist

Creative Strategist

Freelance Creative Strategist