Creative Strategist

• Read Meta and Google ad performance data daily.
• Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating.
• Translate signals into structured creative briefs.
• Build and prioritize a testing roadmap with media buyers.
• Brief designers, video editors, copywriters, and UGC creators.
• Maintain a tagged creative asset library.
• Track UGC and short-form trends across TikTok and Instagram.
• Write UGC-style scripts with hooks and CTAs.

• Own and evolve the creative product across the client portfolio
• Build frameworks and best practices for performance creative
• Raise the output and confidence of the creative team
• Streamline the production process to improve efficiency
• Align creative strategies with creator processes for consistent messaging
• Manage creative onboarding for new clients to ensure early wins

Head of Performance Creative Strategy, Canada

• We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio.
• This is not a creative director role in the traditional sense.
• You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.
• You will sit at the intersection of creative excellence and direct response performance.
• You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.
• You set the creative standard across every client, every format, every platform.
• You track what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks, ensuring individual wins compound into repeatable systems.
• You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync.
• You will own the creative side of onboarding new clients, building frameworks that find early wins fast and turn the first month into proof of concept, not ramp-up time.
• When a founder or CMO needs to understand why their creative is underperforming, you will be the senior creative voice in the room, presenting creative strategy with conviction and giving hard feedback without losing confidence.

Head of Performance Creative Strategy

• Create performance ads that convert to client revenue growth
• Utilize data, research, and creative insights for effective strategies
• Analyze data in various ad platforms
• Collaborate with teams to produce videos
• Write scripts and copy for various ads
• Give and execute feedback aligning with creative strategy
• Analyze results of creative tests

Creative Strategist jobs in Canada

See all jobs on JobTailor

Creative Strategist

Head of Performance Creative Strategy, Canada

Head of Performance Creative Strategy

Senior Creative Strategist