Copywriter

• Write ad copy, hooks, scripts, and creative briefs for paid channels
• Take ad concepts from idea to execution
• Write email campaigns, social captions, product copy, and other brand content
• Serve as a steward of Truvani's brand voice
• Collaborate closely with the Senior Creative Strategist and creative team
• Use performance data and customer feedback to refine messaging
• Track direct-response classics and competitor advertising

Direct Response Copywriter

• Write and edit high-quality marketing and campaign copy across channels including web, email, paid media, social, and landing pages.
• Be the content expert for your assigned brands, knowing how to balance brand voice with platform nuance.
• Support development of product messaging and positioning by translating complex concepts into clear, customer-facing language.
• Be the lead creative on assigned brands, identifying content optimization opportunities & presenting creative to clients.
• Work with designers to create compelling, on-brand content that resonates with our clients’ target audiences.
• Partner with Product Marketing, Demand Gen, and Creative teams to ensure consistency in messaging across campaigns and channels.
• Contribute to content strategy and campaign concepts, helping bring ideas to life through strong storytelling.
• Write and refine SEO-conscious content to support organic traffic and discoverability.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand standards.
• Adapt messaging for different audiences, formats, and stages of the funnel.
• Deliver with speed through AI augmentation.
• Incorporate feedback from stakeholders and iterate quickly while maintaining content quality.
• Understand that the creative journey doesn’t end when content is published; analyze performance metrics and proactively identify opportunities for continual optimization and improvement.
• Stay current on industry trends, tone shifts, and best practices in marketing copy and storytelling.
• Collaborate with brand and media teams to deliver an integrated approach to client success.

• Interpret and help develop creative briefs and messaging frameworks
• Partner with a designer to develop creative concepts and execute them for specific target audiences to drive business results
• Proactively stay on top of trends and best practices, and bring new ideas to the table
• If it has words on it, you’re responsible for it: site content, email, ads, blog posts, packaging, scripts, product descriptions, etc.
• Work through multiple iterations of concepts to arrive at the best idea and execution
• Continually raise the bar on creativity, exploration, and experimentation, writing fresh copy that connects with the desired audience and drives action
• Take ideas and run with them – be comfortable working with minimal supervision/direction

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Direct Response Copywriter

Copywriter

Copywriter