Copywriter

• Produce high-quality content across multiple formats, including landing pages, email nurture sequences, blog/SEO content, case studies, sales decks, webinar scripts, comparison assets, customer stories, and proof-driven content
• Support the Director of Marketing in developing messaging for key audiences, offers, campaigns, partner channels, and market expansion initiatives
• Apply behavioural science principles and conversion-writing best practices to improve the effectiveness of landing pages, campaigns, nurture sequences, and other marketing assets
• Adapt writing style and structure to suit the goal, channel, and stage of the buyer journey
• Work with channel partners to develop cross-promotion opportunities and assist with delivery
• Participate in development and lead the execution of a robust and varied content calendar for two brands

Senior Copywriter

• Own Marketing Messaging Quality - ensure consistency of messaging across marketing channels, maintain clarity and discipline in how the company communicates its value, and help refine the language used to describe our platform and capabilities
• Develop a Working Understanding of the BIS Platform - write accurate and credible marketing copy, the copywriter must develop a strong working understanding of how the BIS platform functions
• Write and Develop Marketing Content - create and refine copy for a variety of marketing initiatives including Website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts and product marketing content, and email campaigns and marketing communications
• Understand the Buyer - develop messaging that reflects different customer types, different levels of buyer sophistication, and different stages of the purchasing journey
• Work Across Marketing Channels - contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides and downloadable assets, and product-focused marketing materials
• Use AI as a Professional Tool - use AI tools to assist research and content development, refine and elevate AI-assisted drafts into high-quality marketing copy

Marketing Copywriter

• Learn and accurately apply EF’s brand voice and tone across all content
• Develop engaging editorial features spotlighting teachers, students, schools, fundraising, etc.
• Craft compelling messaging around EF’s value propositions, including:
• Safety standards
• Support
• Affordability and pricing
• Educational impact
• What’s included
• Translate strategic marketing objectives into persuasive long-form and short-form print copy
• Work in tandem with the designer to ensure copy aligns with layout, pacing, and visual storytelling
• Incorporate stakeholder feedback and manage revisions efficiently
• Ensure all content is polished, accurate, and publication-ready

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Senior Copywriter

Marketing Copywriter

Copywriter – Print Catalogue