Conversion Rate Optimizer

• Own the CRO testing roadmap and prioritization framework across multiple client accounts
• Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
• Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
• Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
• Conduct new business audits to identify growth opportunities and inform strategic recommendations
• Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
• Support new business scoping efforts, including defining project needs and deliverables
• Provide sales support to help drive new business development and client acquisition
• Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
• Collaborate with clients to understand their design goals and develop strategies to achieve them
• Complete heuristic analyses of website designs
• Conduct competitive research of direct and indirect competitors to motivate A/B tests
• Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
• Create and present client-facing presentations to inspire website optimizations
• Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
• Make ongoing recommendations for improvement to Shopify website experiences

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Senior Conversion Rate Optimization, CRO Strategist