Conversion Rate Optimizer

• Develops and implements dynamic pricing strategies across all merchandise and FOH categories, adjusting for attendance, market fluctuations, and demand.
• Analyzes regular sales data to identify revenue opportunities, margin expansion, and inventory optimization.
• Establishes and maintains KPIs dashboards (revenue per person, sell-through rate, conversion, gross margin, etc.) to support data-driven decision-making.
• Collaborates with product development and merchandising planning teams to define product assortments aligned with the show's intellectual property, audience demographics, and market behavior.
• Aligns in-store presentation, pricing, and promotional strategies with the overall brand narrative and revenue objectives.
• Partners with product development to assess cost of goods sold (COGS) and market benchmarks to inform pricing decisions, ensure sustainable margins, and identify product value optimization opportunities.
• Oversees stock rotation, replenishment, and end-of-life management to minimize inventory write-downs and support revenue recovery initiatives.
• Works with site managers and guest experience leads to balance staffing models, attendance patterns, and guest flow for optimal sales conversion.
• Coordinates A/B tests for pricing scenarios, promotions, and product bundling to identify the most effective revenue levers.
• Implements and maintains price elasticity models to inform data-driven decisions for new product launches and market-specific price adjustments.
• Collaborates with digital and finance teams to build automated tools that enable real-time price optimization and revenue forecasting.
• Partners with warehouse operations to ensure timely deliveries and product availability across global sites.
• Represents FOH Revenue & Merchandise at business reviews and strategic planning sessions, presenting actionable insights and recommendations.
• Leads and empowers FOH retail teams and support staff, fostering accountability and performance.
• Works cross-functionally with product development, branding, warehouse, and logistics teams to ensure a consistent customer experience and brand presentation.

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Senior Analyst, Conversion Rate Optimization, CRO