Conversion Rate Optimizer

• Develop conversion rate optimization (CRO) strategy, driving improvements in website conversion KPIs and user engagement
• Own CRO testing roadmap, prioritizing initiatives based on revenue impact, user experience improvements, and alignment with divisional goals
• Define, track, and optimize against website conversion benchmarks, proactively identifying performance gaps and implementing solutions to improve results
• Drive end-to-end optimization of the donor journey (acquisition through re-engagement), recommending and implementing improvements that increase conversion and lifetime value
• Partner with channel owners (email, mobile, paid media, web) to develop fundraising activation briefs and execute integrated campaigns, ensuring alignment in messaging, user experience, and performance goals
• Serve as a user experience (UX) SME to partner on digital fundraising and website strategy, leveraging SEO insights to improve user flow, increase organic visibility, and maximize revenue across channels
• Work across divisions and collaborate on strategic testing framework to maximize private first revenue growth
• Manage day-to-day agency relationships, setting priorities, providing strategic direction, and ensuring deliverables meet performance expectations and organizational standards
• Drive the execution of A/B and multivariate tests across digital fundraising touchpoints, from hypothesis development through analysis and implementation of winning experiences
• Design prototypes for tests to be used in the creation of test code by website developers
• Oversee and QA CRO tests and ensure successful implementation of winning test variations into live experiences using tools such as Adobe Target, Luminate Online, & Drupal
• Translate business and fundraising needs into clear technical requirements and partner closely with web development/business technology teams to execute against roadmap priorities
• Create ad-hoc donation forms as needed
• Create and collaborate on reports for stakeholders on campaign, channel, and product performance, highlighting optimization opportunities and strategic recommendations
• Analyze site traffic, engagement, and conversion KPIs to track against benchmarks and generate actionable insights
• Utilize behavior analytics tools to glean insights around points of friction across the site and inform testing plans
• Manage and create digital tracking codes (CIDs) and ensure proper tracking across channels, campaigns, and products
• Identify trends, attribution insights, and performance drivers to inform broader digital fundraising strategy
• Deliver website reporting to senior leadership and key stakeholders outside of Supporter Growth team, highlighting performance trends and actionable insights to inform strategic decisions
• Partner closely with the Managing Director, Digital Marketing to develop, forecast, and manage revenue and expense plans; monitor performance against targets
• Train, develop, coach, lead, and supervise one (1) direct report, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values
• Foster a collaborative, test-and-learn culture focused on continuous improvement, knowledge sharing, and innovation in digital fundraising
• Stay ahead of emerging trends in donor engagement, marketing technology, and audience behavior to inform strategy
• Represent Supporter Growth team in cross-functional meetings
• Supporting ad-hoc projects and other duties as assigned

Advisor, CRO & Fundraising Strategy

• Coordinate and execute system conversion activities with precision, ensuring data integrity and alignment with project timelines
• Analyze and map data between source systems and target platforms, identifying discrepancies and resolving issues proactively
• Perform data validation, reconciliation, and quality assurance testing throughout all conversion phases (pre-conversion, conversion, post-conversion)
• Troubleshoot and resolve conversion-related issues; escalate complex problems when appropriate
• Document conversion processes, mappings, reconciliation results, and testing outcomes for compliance and future reference
• Provide post-conversion support to internal teams and clients to ensure a smooth operational transition
• Collaborate with partners to define conversion requirements, establish milestones, monitor progress, and validate results
• Manage configurations within the Fiserv Optis Platform, Decision Quest (DQ) logic, and Rewards structures
• Maintain a deep understanding of system functionality, data structures, and integration points across the Fiserv ecosystem
• Manage inserts and messaging by building and testing requirements through Fiserv PCF, PCS, and DQ
• Own the setup, testing, and ongoing maintenance of settings within PCF
• Own the setup and ongoing maintenance of decision logic criteria within DQ
• Manage the setup and testing of Rewards structures using Fiserv DMM tables and Rule logic
• Identify opportunities to streamline conversion processes, optimize workflows, enhance automation, and improve integration efficiency
• Ensure all work adheres to company policies, regulatory standards, and financial industry best practices
• Lead Fiserv-related projects by coordinating testing, validation, and implementation with internal stakeholders
• Support configuration updates, integration enhancements, and cross-functional operational initiatives
• Perform other duties as assigned

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Advisor, CRO & Fundraising Strategy

Senior Conversion Analyst