Conversion Rate Optimizer

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts
• Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
• Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
• Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
• Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
• Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
• Analyze test performance and translate findings into actionable recommendations and future testing opportunities
• Manage testing prioritization across accounts based on impact, opportunity size, and business goals
• Maintain organized experimentation documentation, reporting, and testing learnings
• Contribute to CRO processes, frameworks, and operational improvements as the department scales
• Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
• Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

Senior CRO Strategist

• Analyze and document complex Alteryx workflows, formulas, joins, macros, and business rules.
• Convert all transformation logic into Synapse SQL or Synapse pipeline components.
• Rebuild and validate workflows to match original business logic and output.
• Work with the Data Modeler to align transformation outputs with defined schemas.
• Conduct reconciliation testing, defect validation, and cross‑platform comparisons.
• Optimize workflow logic and eliminate redundant or inefficient transformations.
• Develop documentation, templates, and repeatable conversion processes.
• Support UAT, production readiness, and migration cutover activities.
• Participate in onsite agile ceremonies and cross-team collaboration sessions.

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Senior CRO Strategist

Senior Conversion Analyst – On‑Site