Content Writer

• Own and run end-to-end content workflows, from intake and briefing through drafting, review, approval and publishing, keeping delivery predictable across multiple workstreams.
• Build and maintain the operational toolkit, including trackers, intake forms, status dashboards, style guides and templates, so teams and clients always know where content stands.
• Define and enforce content governance, including roles and responsibilities, quality standards, review gates and version control across Arabic and English.
• Coordinate CMS teams, writers, translators, designers and developers, managing capacity, prioritisation and timelines so content lands on schedule.
• Track content status and surface risks early, reporting clearly to clients and internal stakeholders on progress, blockers and next steps.
• Continuously improve ways of working, identifying bottlenecks and embedding scalable processes and AI-assisted workflows where they add value.
• Write clear, compelling copy in both Arabic and English for websites, journeys, campaigns and experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.
• Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.
• Own Arabic and English versions of content, transcreating rather than translating literally, and maintain quality and cultural nuance across both languages.
• Work with an understanding of modular content models, structured data and tagging for reuse and personalisation.
• Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
• Lead and contribute to content migration, QA and authoring for digital builds.
• Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences.
• Drive user journey mapping and content planning sessions.

Content Ops Specialist, Bilingual Content Writer

• Write SEO-optimised blog content ongoing for a global fintech brand
• Produce accurate, engaging content regarding international money transfers and digital banking
• Work from detailed SEO briefs provided by the client

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Content Ops Specialist, Bilingual Content Writer

Freelance English Content Writer, Fintech